Initially The miss world tag got Aish into great projects in Tamil by Tamil movie makers,Jeans was one of them.She grabbed eyeballs and became popular in South India(I'm not sure if she was popular in North India at that time) with that movie, She was good in that movie,look at this song, her dance was stunning here .
https://youtu.be/B3-Js5t8GtI?si=2JYOEY5fnZpbLnTA
So I think, initially her miss world tag and then her own charm/dance helped her to get what she got.
Diya mirza was pretty but I did find her bland in this song
https://youtu.be/RMdeSDGkqvw?si=jqMc8vl8-bgmTqyu
Reema sen(expressions/body language) was better than her in its original song
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