Aamir in discussion to not sell digital rights of his films

EXCLUSIVE BUZZ: Aamir Khan in discussion to not sell digital rights of his future films; Aims to bring revolution in theatrical medium

https://www.pinkvilla.com/entertainment/exclusives/exclusive-buzz-aamir-khan-in-discussion-to-not-sell-digital-rights-of-his-future-films-aims-to-bring-revolution-in-theatrical-medium-1345947

A good and much needed decision. Anyways he literally released flop LSC on OTT after a month to recover.

All said good and risky decision. Hope more movie producers follow suit. It depends on the collective effort. If things go right then it will have a good effect on collections and footfalls of the movies.

Ghanta risky. Streaming services are cutting back on spend, and given Aamir's last two bombs, they are probably not willing to meet his ask. PR Spin at best.