Abhay Deol slams fairness creams ads,takes on fellow actors... - Page 15

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--Pro.vo.King-- thumbnail
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Posted: 7 years ago

Originally posted by: MadOwhat


๐Ÿ˜†

I was planning to ignore the thread after reading some ridiculous stuff in the last 2 pages ...practically romancing the idea of racism...the points were too lame to merit a rebut...and then you entered and motivated me to continue the crusade.

When folks cant counter a logical point directly they take the surrogate route...and resort to throwing ball in the air and taking personal dig instead to countering the point logical...nothing new...folks here do that when they don't have a sensible comeback...I assume personal attack becomes the escape route a way to satisfy their own insecurities

Now we have vigilantism on the forum...people (Adult I assume) cant make their choice...and will be given a do & dont list by hypocrites who don't want to face reality of their own subconscious vulnerability ...its like a anti-fairness cream Romeo squad running amok here.

I think Ajay & some folks here have given a disproportionate share of blame to fairness cream...when actually the fairness fetish in India predates the fairness cream, TV and the concept of advertisement/marketing it self...Case in Point, the Talcum face powder has been a house hold item for more than a century.

If one removes the blinders, one can see the picture in all dimensions...take off the racial glasses and you will see a fairness cream as a cosmetic product like Hair Oils, Hair Colour, Lips stick etc...the business organisation don't make the product because they have a racial agenda ...they make it because there is aspiration for what the product delivers and that translates into moolah for them...people with narrow perceptive have assigned a racial tag...because the world has clustered a bunch of similar folks based on skin colour...speaking hypothetically, if the people across the world had one skin colour and the segregation was based on hair colour ...hair colour product would have been deemed racial.

I read you earlier post and liked the fact that someone here had the guts and was candid to confess the vulnerability to judgement based on skin colour .But i beg to differ it is natural instinct...natural instinct (coded genetically) are related to survival instincts ...its more a subconscious response because we have been psychologically tuned to judgement because of subliminal messaging from our society (parents, relatives, schools, TV, sons etc)...the reason I stress this point because ...if we consider it natural instinct ...it becomes incorrigible

Though racism is deep rooted the culture will change with affluence and education...If India economically becomes as strong the western countries...it will automatically bring in high self esteem and sense of being at par in all ways.

Some people her fail to understand that India is a democratic country...not some Banana republic with Kangaroo courts ...you cant legally ban a cosmetic product or advertisement the product based on whims and fancies or some stupid FB post

For some reason...this thread reminds of Russell Peters "White Man Guilt" episode ...where he comical takes a dig at political correctness or rather cautiousness vis a vis the actual truth.


Let me start by - phew ! .. finally something substantial & logical .. so thanks for that .. :)


@ Red : I beg to differ .. while many do seem to be of the opinion that blaming celebs or fairness adverts wont bring about any substantial change , i feel otherwise .. of course the light skin obsession is deep rooted spanning over centuries .. but that is all the more reason to combat it whichever we can .. if i had my way , i would start with banning the word 'fair' skin - what the hell is that ?.. fair skin = light skin ?.. shows just how deep rooted this light skin obsession is .. of course , the cosmetic giants as well as celebs are after the 'moolah' .. but i cant imagine how that can justify any of it ?.. if India looses business from cosmetic giants , a minuscule percentage of economy taken away , it is an opportunity cost which is perfectly justified considering what we aim to achieve with it .. bringing in strict regulations over fairness creams advertisement won't do , the reasons for it must be well publicised , use celebrities for the same .. it will reach & bring about a noticeable change in the mindset of general population .. we have to do whatever we can ..

As for the comparisons of fairness cream advertisements with other advertisements , well , it is true that all advertisements make insane promises ( often something which they absolutely cant deliver ) & in that all advertisements are wrong - i am not opposed to bringing in strict regulations over all commercial advertisements .. however , fairness cream advertisements is a special case given how it is related to & affects our general population .. so in that aspect , it is different & must be treated so .. i am not asking for a ban on fairness creams or any other products , only that people benefiting from it commercially , especially the celebs , be a little bit more responsible about it .. in the west , all commercial advertisements are frowned upon , you will rarely see the big budget commercial advertisements which we see here in India .. I am not opposed to 'aping the west' either , if it is for something good , why not ? .. i dont feel ashamed or embarrassed , always better to mend our ways than cling to vain pride ..


@ Blue : Again , respectfully disagree .. what we find attractive in a potential mate is not independent of our survival instinct .. there is a reason why we find certain things attractive while others unattractive .. we are naturally wired to be drawn to the person who has the best chance of giving us the best offspring - an offspring which has the best chance for survival .. coming to light skin obsession , it is a bit complicated given that the deep rooted racist mentality also plays its part .. and this 'complication' needs to be dealt with .. first step - addressing its existence ..



--------------

Intrigued .. i am so gonna Google " Russell Peters "White Man Guilt" episode" ... ๐Ÿ˜†
MadOwhat thumbnail
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Posted: 7 years ago

Originally posted by: FabAahana

Some here are totally not getting the point, trivializing such important matter into preferences and choices. Will it be ok if the celebrities advertise that boys are better than girls, here take a pill and choose the gender as boy. Will you say people are free to make their choice when we have such a skewed sex ratio present in our society? Here the point is not about individual preferences but advocating regressive notion/mentality that fair is superior than dark.


Apsara Reddy changed her gender to become a female ...the reason she did was because she felt there a woman trapped in her male body ...aka a inherent drive to change...she didn' t do it seeing a celebrity ad.

The fairness creams came into existence not because of celebrities ...they got the celebrities on board when they had substantial revenues to support the cost of celebrity...you can call them insensitive or irresponsible... but cant crucify them... I do have more respect for celebrities who have declined such ads based on personal beliefs...but don't want to axe celebrities who do it just as a part of their profession...unless they are hypocritical and they claim they are social responsible.

Though I feel advertisements are carcinogenic to a society ...my rational mind tell me tht if you ban advertisements totally...it means no TV, no Newspaper, No free Internet site (even this forum)...banning ads totally would be regressive...so I have to accept it as necessary evil.




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Posted: 7 years ago
How did this become about what girls go through?๐Ÿ˜† Geez in the end everything in thjs forum becomes about man vs woman
Anachronist thumbnail
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Posted: 7 years ago

Originally posted by: .rasgulla.

How did this become about what girls go through?๐Ÿ˜† Geez in the end everything in thjs forum becomes about man vs woman


ab IIT mein padhne ke liye reservation bhi mil gaya girls ko , IIM's already extra marks dete hain so that unka easily admission ho jaaye . Ab kya jaan logi ladkon ka ๐Ÿ˜†
Angel-likeDevil thumbnail
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Posted: 7 years ago
I also wished to ignore this thread, but here we go :D
..I'm reposting my comment on a DM thread. (Fairness Fetish of India)

Originally posted by: Angel-likeDevil

The fetish is annoying, but I'd say, finding a complexion attractive is natural, but to discriminate is wrong.. There are men that like dusky complexion, women too love 'tall, dark and handsome' type..

I'd say it's one thing to like something, but to to think other shades in skin color as inferior and discriminate is wrong.


As for advertisements... hmm, I think more than advertising, firstly, we as people need to educate ourselves and the older/younger ones that you have to be happy with your own complexion, and that we should aim to have a healthy skin.. Color is genetic, and there is beauty in all shades, one just has to see it.


PS --- Point I'm trying to make is, advertisements say something because there are people to buy what they're saying :p ..It's just a marketing strategy. I never got influenced by such ads despite not being 'fair' complexioned. People have to change within themselves, first... marketing strategies change as per people.. ๐Ÿ˜†

But if we speak along the lines of social responsibility of marketing, all those ads look like they are making fair skin an ideal complexion indeed. And that is wrong.



Would like to add that, there is no 'race' in India, as per law/constitution, our nation does not recognize any race - barring foreign nationals against whom racism has happened, unfortunately.


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Posted: 7 years ago
abhay deol ka motive success hua , ek khatam career wale actor ko footage mila ๐Ÿ˜†
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Posted: 7 years ago

Originally posted by: Anachronist


ab IIT mein padhne ke liye reservation bhi mil gaya girls ko , IIM's already extra marks dete hain so that unka easily admission ho jaaye . Ab kya jaan logi ladkon ka ๐Ÿ˜†

Acha? There is no reservation system here... Although gov wanted to have a quota system for guys cuz girls are beating guys on merit basis and thenguys dont get seats which I think makes sense๐Ÿ˜† But seriously I dont get why ultimately everything becomes men vs women.. jese larke kaale nahi hote and girls dont gave preference of skin color of thier guys๐Ÿ˜†
Anachronist thumbnail
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Posted: 7 years ago

Originally posted by: .rasgulla.

Acha? There is no reservation system here... Although gov wanted to have a quota system for guys cuz girls are beating guys on merit basis and thenguys dont get seats which I think makes sense๐Ÿ˜† But seriously I dont get why ultimately everything becomes men vs women.. jese larke kaale nahi hote and girls dont gave preference of skin color of thier guys๐Ÿ˜†


kitne ladkon ko shakal dekhi hai aaine mein sunna padta hai ๐Ÿ˜†
Angel-likeDevil thumbnail
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Posted: 7 years ago
Also, I have read many news items in recent past that the celebrities and the other responsible people, will face penalties if they sell product with false/unrealistic/misleading representations.. "deceptive marketing" is a crime now .. I wonder if the government will take on all the fairness creams ads?

--Pro.vo.King-- thumbnail
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Posted: 7 years ago

Originally posted by: MadOwhat



The fairness creams came into existence not because of celebrities ...they got the celebrities on board when they had substantial revenues to support the cost of celebrity...you can call them insensitive or irresponsible... but cant crucify them... I do have more respect for celebrities who have declined such ads based on personal beliefs...but don't want to axe celebrities who do it just as a part of their profession...unless they are hypocritical and they claim they are social responsible.

Though I feel advertisements are carcinogenic to a society ...my rational mind tell me tht if you ban advertisements totally...it means no TV, no Newspaper, No free Internet site (even this forum)...banning ads totally would be regressive...so I have to accept it as necessary evil.




@ Red : If you read the OP , most celebs featured are indeed the ones who claim to be socially responsible & endorse varieties of philanthropic notions ..

@ Blue .. it doesnt have to be that way .. the business we tend to loose out of it wont actually be so damn high which would result in - no TV , newspaper , internet sites .. also , considering the opportunity cost & what we tend to gain out it - it seems a fair enough deal .. a complete ban wont be necessary .. just do it a bit responsibly .. 'fairness' creams dont have to be about 'light skin' ..
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