Abhay Deol slams fairness creams ads,takes on fellow actors...

QueenRhaenys thumbnail
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Posted: 7 years ago
#1

Abhay Deol Is Valiantly Taking On Fellow Actors And Cosmetic Giants That Promote Fairness Creams

"You have to stop buying into the idea that a particular shade is better than others"


Abhay Deol has always been an outspoken actor.

He is one of the very few actors who has spoken about gender-based stereotypes in Hindi movies and also about how some Bollywood films end up glorifying stalking as a legitimate means to 'win over' the girl.

Now, in the wake of comments made by BJP leader Tarun Vijay, (where he said that Indians aren't racist, as we are accepting of South Indians, who have dark skin), Deol put out out a series of bitingly sarcastic posts that question the role of fairness creams (and actors who endorse them) in perpetuating the idea that having fair skin is better than being, well, anything else.

Deol took on everybody, from John Abraham and Vidya Balan to Shahid Kapoor and Shah Rukh Khan, all of whom have endorsed fairness creams at some point.

In an interview with HuffPost India, Kareena Kapoor Khan had even defended her decision of endorsing fairness creams, saying that the onus was on the consumer "who chose to buy it."

She could perhaps look at Deol's witty Facebook feed and change her mind:


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DeliciousDevil. thumbnail
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Posted: 7 years ago
#2
Black is sexy. I believe that ❤️
maal_u_have thumbnail
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Posted: 7 years ago
#3
Great job Abhay, all your points were valid and relevant and didn't spare your colleagues either. These actors earn crores in just endorsements and still greedy to endorse fairness creams, ignoring the colorism issues in our country.
kebab_me_haddi thumbnail
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Posted: 7 years ago
#4

Not everyone in my industry is irresponsible-

http://www.hindustantimes.com/bollywood/the-fairness-battle-actors-who-refused-moolah-to-fight-racism/story-ALDYnr2J2H9hFdlU0DTnMI.html


kebab_me_haddi thumbnail
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Posted: 7 years ago
#5

The fairness battle: Actors who refused moolah to fight racism

What is worse is that advertisements for fairness products not only associate beauty with a lighter skin tone but also with success, something which gets reinforced when you have celebs like Shah Rukh Khan, John Abraham, Katrina Kaif, Deepika Padukone, to name just a few, endorsing them.


Hrithik Roshan, one of the most loved actors of Bollywood, has bagged an advertisement deal with FMCG major Emami. The Krrish star will endorse men's grooming range Fair and Handsome for the company.

As Indians, we hate being branded as 'coloured people'. We call it racism. But that doesn't stop us from spending half our lives trying to figure out ways to turn fairer! Be it the grandma's remedies of turmeric and gram flour or the fairness creams, many amongst us are still obsessed with a fair skin.

What is worse is that advertisements for fairness products not only associate beauty with a lighter skin tone but also with success, something which gets reinforced when you have celebs like Shah Rukh Khan, John Abraham, Katrina Kaif, Deepika Padukone, to name just a few, endorsing them.

Other actors who endorse fairness products include Sushant Singh Rajput, Shahid Kapoor, Yami Gautam, Dia Mirza, Asin, and Kareena Kapoor.

Against the fairness brigade:
But for every such big name who has or is endorsing fairness products, there are others of their fraternity who have said no to it.

Talking about endorsing fairness creams, actor Randeep Hooda had earlier told Hindustan Times, "It's a colonial hangover to be fair. India, as a country, has an obsession with fairness, whereas the entire world is lying under the sun and getting a tan. I think men should be tall, dark and handsome and not tall, fair and handsome.

Kangana Ranaut doesn't regret turning down such an offer. Reacting to rumours that she was offered a Rs 2 crore deal for endorsing a fairness cream, Kangana Ranaut had said, "Ever since I was a kid, I have never understood the concept of fairness. Especially, in such a case, as a celebrity, what kind of an example would I be setting for younger people? I have no regrets about turning this offer down. As a public figure, I have responsibilities."

Bigg Boss 8 contestant Upen Patel, too, has refused to endorse a fairness cream. Talking to Debasmita Ghosh (Hindustan Times), Upen said, "This fair skin obsession has to be discouraged. It's so regressive to put a value, negative or positive, to skin colour. Things like these are actually seeds of racism and they only promote low self-esteem. I believe in loving yourself just the way you are; dark, dusky or wheatish - you're perfect. "

Ranbir Kapoor, too, has reportedley refused fairness cream endorsement, reiterating that such products only make racist stereotypes, which already exist in our society, grow stronger roots

Raanjhana actor Swara Bhaskar rejected the idea of endorsing fairness products claiming that the obsession with fair skin needs to be discouraged as it reeks of racism.


Actor Nandita Das, often described as a 'dusky' actress, is a "champion of colour".


In her blog, 'When Fair is Lovely', she writes, "I am shocked to see the rise in the number of fairness creams, dark actresses looking paler and paler with every film and magazines, hoardings, films and advertisements showing only fair women". She has endorsed a campaign against the obsession for fairness, titled Dark Is Beautiful.

Edited by namkeen_halwa - 7 years ago
Swetha-Sai thumbnail
Posted: 7 years ago
#6
^ Very well said by Abhay Deol! 👏
springkissed thumbnail
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Posted: 7 years ago
#7
Damn. These ads are so blithely demeaning, never knew they were so brutal. Abhay is right! This obsession with fair skin has to stop, it's become entrenched in the indian society. Celebrities should also stop endorsing these types of products. This is 2017. Till when will the evils of colourism be blatantly ignored in India?
Edited by springkissed - 7 years ago
Schmmuck thumbnail
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Posted: 7 years ago
#8
I feel fair is beautiful. Your features truly stand out when you are fair. Brown is also okay, but pure black I don't find beautiful at all.
QueenRhaenys thumbnail
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Posted: 7 years ago
#9
What a stunning beauty ❤️

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maal_u_have thumbnail
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Posted: 7 years ago
#10

Originally posted by: springkissed

Damn. These ads are so blithely demeaning, never knew they were so brutal. Abhay is right! This obsession with fair skin has to stop, it's become entrenched in the indian society and the only way to uproot it is by rejecting the very idea and such products. Celebrities should also stop endorsing these types of products. This is 2017. Till when will the evils of colourism be blatantly ignored in India?


There was a post about Yami Gautam endorsing fairness creams here and so many were defending her, like "If people wanna become fair, let them! It's their choice to use fairness creams" the ignorance is hilarious.. why do people choose to become fair? Isn't it something to do with why dark skin is seen as undesirable and ugly, associated with class and caste stereotypes 😵
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