ARY shows only focus on two aspects.. rape or second marriage and both of these things are lapped up by TRP audience.. people love watching shows about sad marriages with a crying lead and an evil partner that eventually turn good or romance.. usually shows that have a different concept that the standard stories fail to make an impression in the initial days..
For instance, The only thing that worked for Yaariyan was chemistry and the audience's love for romance.. in terms of execution, IZN was always superior to it
Here, what's working for the show is that people want to see the downfall of Mehwish and rise of Danish.. I think Alif will pick up once momina becomes successful too.. but the fact that the show has minimal romance will not be good for it in terms of ratings
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