My take.
Feel channel is planning to make KKB & KDB both run for 45 minutes each on TV from next Mon onward, that way until 10.30pm Z will daily have new episodes airing, and still be confident to get their overall TRP's for night time intact along with regular viewership.
In such case Z won't have much impact even after shifting RSHD to 7pm & KMTMG to 7.30pm slot from 19th Aug, even if these shows trp's are below 1 for early slots from next week, may be can still get some ad revenues with lower costs? (May be channel also wants to test waters how Rabb will perform on its own at 7pm slot without viewership & trp support as being rolled over from KDB or KMTMG in these recent weeks, before closing it down?)
Non performing SS & MHST at 7pm & 7.30pm are pulled out by Z and these slots are getting empty, hence channel is shifting late evening shows to fill these two slots from 19th Aug, not necessarily because of new serials launching much later on. Upcoming Vasudha is mostly going to get 8pm slot in Sep, by replacing RM.
Anyhow there have been speculations that Z team wants 8pm & 8.30pm weekday slots to be vacant, to launch new fiction serials as early 6.30pm or 7pm or 7.30pm weren't attracting audience for any of their newly launched serials in the recent years. Also music reality show Saregamapa is going to launch next month for weekend prime time telecast. In that case some daily serials will go back to 5 days telecast, instead of 7 days.
Originally posted by: Annu.
New show zee pe 19th sept ko aaraha hain toh yeh show itne jaldi shift ho raha hain wah
Edited by LAV2725 - 3 months ago
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