There is a whole level of hero worship in the south but unlike north most actors respect their fans whether yesteryears MGR, Rajkumar, Nageshwar Rao or current Yash, Surya, Kamal Hassan, NTR jr or Allu Arjun.
There has always been a sense of patriarchy and a lot of issues down south. But what the south does well is all the 4 industries stars support and help each other and their films , you can see a Surya supporting Telugu or Malyalam cinema similarly when Punit Rajkumar dies many in the Telugu industry came to his home to pay respect.
Also they support on big movements whether the Jallikattu or Cauvery issues. Especially for the cauvery one the Tamil and kannada stars were on full support with their state without demeaning the other. Plus when it comes to the issues be it pricing or piracy irrespective of religious or political ideology they stand as one.
Also they are more culturally rooted to India and so are the films. Bollywood is all about style and glamour and was full on aping Hollywood tv and movies. But with ott people would see the original which is better than the remade version.
Example Forest Gump was superb and LSC did a very bad job.
Most want to watch Indian cultural content than a Hollywood style film as now we can watch Hollywood or Korean shows.
All the hit films this year also have strong Indian culture be it Gangubai or BB2 or KGF2 or RRR.
Pushpa and Kartikeya did well as both were different one very rooted in rural and a forest background and another a mythological thriller.
Anyone would love to watch Marvel or Top Gun
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