9XM enters Limca Book of Records

Music channel 9XM has entered the Limca Book of Records for creating the biggest wall of music in India. The digital wall, created for World Music Day in 2012, enabled viewers to download free music for a day.

Music channel 9XM celebrated the World Music Day June 21, 2012, by installing the 31 ft X 10 ft wall at the Chhatrapati Shivaji Terminus in Mumbai and in The Great India Place, Noida.

"Within a time-frame of 12 hours, approximately 10,000 downloads were reported," read the certificate from the Limca Book of Records editor.

Based on the Augmented Reality technology, the wall enabled multiple songs downloads from the latest Bollywood movies. People could scan the Bollywood movie posters placed on this wall, with their smartphone devices, and for those without smartphones, could do so via an SMS.

"We are extremely delighted to know that our efforts are being recognised by the Limca Book of Records. We capitalised on the opportunity to engage with music lovers in Mumbai and Delhi and created a lasting impression in their lives," Kapil Sharma, vice president and marketing, 9X Media Pvt. Ltd., said in a statement.

"It is the uniqueness and the scale of this initiative has brought this recognition to our channel," he added.

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