Originally posted by: Clochette
Under Yash Uncle, Dharma wasn't a 'hot brand' at all. It became hot through the Karan directed movies with SRK (collaboration Yash Uncle and SRK starting through Duplicate...collaboration with Karan starting during DDLJ shooting).
After 2010, the "hotness" of "brand" Dharma got a change (although SRK still gave some input in Koffee with Karan in January 2011 - with a quite revealing statement - and in 2016 with Alia promoting Dear Zindagi and a more 'healthy' kind of 'nepotism') ... a change that (imo) also took over Karan's public personality...the beginning of what I would call 'the Dharma decline'...
On Reddit, someone posted Netflix viewing numbers for Bollywood movies from 1992-2005. The top four most watched Bollywood movies are all SRK movies. And 3/4 of those are the Dharma/SRK movies. Since these numbers don't go past 2005, no idea where KANK ranks but wouldn't shock me if that was also in the top five.
Everything in red are non-SRK movies.
3.2M - Kabhi Khushi Kabhie Gham
2.1M - Main Hoon Na
2.0M - Kuch Kuch Hota Hai
1.8M - Kal Ho Naa Ho
1.2M - Hum Saath Saath Hain
1.0M - Swades
800K - Dil Chahta Hai / Lakshya
600K - Hum Aapke Hain Koun / Dil Se / Lagaan / Asoka / Paheli
500K - Chalte Chalte
400K - Phir Bhi Dil Hai Hindustani / One 2 Ka 4
200K - Chamatkar / Kabhi Haan Kabhi Naa / Gumrah / Ram Jaane / English Babu Desi Mem / Chaahat / Duplicate / Kaal
153K - Munna Bhai M.B.B.S.
123K - Anjaam
116K - The Legend of Bhagat Singh
100K - Damini
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