Hum TV drama 'Humsafar' to air on Rishtey

Rishtey, which broadcasts free-to-air on Sky Digital and Virgin Media (package), will be shuffling its schedule from Saturday 2nd March and introducing Pakistani content to its schedule courtesy of Hum TV.

The first show to air in the UK via Rishtey will be 'Humsafar' ' a story, which revolves around the trials and tribulations of married couple Asher Hussaid and Khirad Ihsan and the jealous forces that work to be break them apart. 'Humsafar' was hugely popular when it broadcast on Hum TV two years ago. It will be the first time UK viewers will see the show.

The drama will air Saturday and Sundays at 20:30 in a 60-minute slot. This will result in the movie slots, currently aired at 18:30 at weekends, moving to an hour earlier at 17:30. Starting on Saturday, 9th March @ 20:30pm.

At the moment, BizAsia is not aware of the deal Rishtey has in place with Hum TV but details will be released shortly. Up until now, Rishtey has broadcast material belonging to the Viacom18-TV18 family of channels including Colors, MTV India, CNN IBN and IBN7.

With the way things stand, 'Humsafar' looks like the only show from Hum TV to air on Rishtey but other shows are expected to follow depending on viewing figures. This could also be an experiment for Hum TV to test UK audiences before launching fully as a an individual channel.