Fresh HOT Article that does mention IPKKND but ;)

Sex, sleaze and soaps in India can be a lethal combo. At least that's how it appeared when Ram Kapoor and Saakshi Tanwar got under the sheets and locked lips in what is being touted as the 'steamiest' love scene filmed on prime time.

Within minutes of the actual airtime of the much anticipated consummation sequence in Bade Achche Lagte Hain, the episode went viral on YouTube and has already clocked in close to 150,630 hits and counting. The 'love scene' is trending as a topic in top social networking/microblogging sites, with viewers making fun of the 'action-packed' episode, and even actor Ram Kapoor sounded overwhelmed when he posted online: @ramkapoor1973: "What a response to yesterday's episode. Thank you from the bottom of my heart to all of you (sic)."

For audiences who are fed on the daily staple of prime time soaps, love scenes usually never venture beyond anything more passionate than a long eyelock (without blinking) between the romantic leads, the nubile leading lady landing in the hero's strong arms, or a flying dupatta that always lands on the hero's face (think, Iss Pyaar Ko Kya Naam Doon?, Punar Vivah, , a marital consummation scene is the stuff that fantasies are probably made of.

Newly married couples on soaps are never allowed to take their relationship to the next level even after the elaborate wedding ceremony gets over, because the build up stokes curiosity in the audience. For example, Saath Nibhana Saathiya's honeymoon special track aired recently whipped up a TVR of 5 (its highest since its launch date) and Manav-Archana's consummation scene (which took place two years after the show went on air) was a high point of the show (literally), got a 5.5 TVR.

The last time a TV couple even dared to smooch were Raqesh Vashisht and Riddhi Dogra in Maryada, Lekin Kab Tak? in 2010. Other TV leads only have to be content with a tame forehead kiss or a peck on the cheeks.

In a country where TV is four decades old, where 130 million homes have TV sets, (of which 76 million have access to TV), and an industry that's poised to grow by 11.4% (2009-13), surely a little bit of kiss and tell would be the way forward? For everyone else, there's also that handy weapon called a remote that can be put to better use, should it offend sensibilities.