Originally posted by: vibha28
Who are the TRP audience in that case? I thought everyone who has a Tele in india contributes to TRP? Do they not? Does that mean one has to go out and buy a TRP machine?
No, the TRP meter doesn't come by default with the telly.
There's an agency (BARC) that does the measuring. They apparently give out meters to certain select households to reflect the viewing habits of folks.
Dunno whom they give it to, because I don't know a single person in my circle who has ever had one. I'd go even further and say that nobody here on IF (typically urban UC/UMC/MC) would know a person who has a meter installed.
Apparently, in Mumbai, (a city with 20 million plus), there are 2,000 meters installed. So one meter effectively speaks for the viewing habits of 10,000 people.
Which is why you always see the likes of Sony (urban centric programming) struggle in the TRP's while the likes of Star, Colors and even Zee do well.
I've never understood why the industry doesn't push for a change- it's one of the great ITV mysteries for me. And all the other numbers you see (online TRP's and stuff) are just that- numbers. Arbitrarily made up by folks because there is no definitive, reliable way to measure it.
Edited by aekiel - 2 years ago
66