'Jawan' Prevue breaks records with unprecedented 24-hour view counts; sets new benchmark in Indian cinema

Sporting a mesmerizing bald appearance, he commands a troupe of fierce and armed female cohorts, adding an extra layer of danger to his persona. In the concluding moments, our villainous protagonist's chilling personality is vividly displayed as he effortlessly pulls off a captivating dance routine within the confines of a bustling metro train. The choice of "Beqarar Karke Hamen Yun Na Jaiye" from the classic 1962 film "Bees Saal Baad" enhances the overall aura, exuding a haunting and nostalgic vibe. This preview, packed with action and character development, leaves viewers eagerly anticipating the full cinematic experience, promising a mesmerizing journey from hero to villain.

Jawan is a Red Chillies Entertainment presentation, directed by Atlee, Produced by Gauri Khan and Co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023 in Hindi, Tamil and Telugu languages.

The pre-release video of Jawan effortlessly surpassed all previous records held by teasers and trailers in the Indian film industry in terms of 24-hour view counts. With 112m views across all platforms, the video's immense traction has shattered the existing benchmarks, establishing a new pinnacle for the Indian film industry. 

The record-breaking views for Jawan signify the power of engaging storytelling and effective marketing in an increasingly competitive entertainment landscape.

The video has surpassed all expectations and left a significant mark on the indian digital landscape. The overwhelming response to the video reflects the massive fan base that the film has garnered even before its theatrical release.

Jawan Prevue was an absolute spectacle. This adrenaline-fueled preview showcases the charismatic Shah Rukh Khan, lending his voiceover talents. The opening scenes plunge us into the realm of a heroic character, unraveling his captivating origin story. However, the tale takes an intriguing twist, as this valiant figure evolves into a formidable villain.