That’s why PTV needs an agency like BARC that can post data using similar standards. Even in ITV channels post a TRP higher than BARC one.
Ad revenue of the PTV channel depends on ratings provided by media logic/kantar media, so they aren't much different from BARC. Now it's on people whom they want to believe ratings provided by channels (which disclose their source, age group, and areas) or ratings by some external social media account.
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