Channel & makers can play smart, instead of 22 mins release 27 mins or 29 mins content length episodes by cutting short ad's to 2 mins along with this kitchen politics & bigamy drama. Can possibly help stretch weekly trp's upto 0.9 to 1.0
But both colors & SP are coming up with new shows at 7.20pm & 7.40pm time slot in a tricky way, that's the catch.
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