Originally posted by: hypnotoad
How was it started late?
KMKT goes on air on Tuesday, Jul 2. First teaser dropped almost three weeks before that date.
However, actual promotions started before that.
See Fahad's IG post on May 29 below. Also, Hania dropped the Sharjeena post on May 29.
That's 5 weeks of promotions which is more than the standard 3 weeks shows typically get.
Since then, we also got 2 magazine photoshoots (Diva, Hello) + the poster shoots. Btw these covershoots are not like the cktr looks we saw in teasers. Ab yeh bhi couple or chemistry promote kar rahe hain obviously.
The KMKT teaser runs twice in every episode of every ARY show I watch on YT, and it also runs in teasers of other shows. This level of prevalence and frequency we don't see with promotions of other shows. On IG and YT, you will see neutrals complaining of getting an overdose of the teasers. Amma in GL ranted about it a week or two ago even.
All of this adds up to give the perception of overpromotions. If they had kept a halka haath and not thoonso-ed teasers everywhere and done one less cover-shoot, they might have avoided the overpromotion criticism.
https://www.instagram.com/p/C7jbyFaNuRo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
https://www.instagram.com/p/C7jPnv2vPXZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Exactly this.
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