He is the pop prince of the decade and he's back with a bigger bang.
Ali Zafar talks to Instep about flying, his new album Masty, growing up and silencing his critics...
By Maheen Sabeeh
It's cool
"I always wanted to fly as a kid," says Ali Zafar with a trademark impish grin.
At the age of 26, Ali has realized that he can make his dreams come true. In his new video, he's suspended in mid air, above 200 screaming girls. It may not be the same as flying, but it is definitely the next best option.
After winning hearts with Huqa Pani, Ali is back with a bigger bang and this time, he plans to re-affirm the faith of his fans and the skeptics that come with the territory.
It is rush hour for Ali Zafar. He has a promotional plan to go over, shows to record and interviews to give. Sitting in a meeting with the reps of Fire Records, Ali waves a hand and comes out of a conference room to greet me. He is calm personified as cameras flash around him.
On one side are his record label people, etching out a promotional plan, everyone has a thing to say to Ali, then are the photographers who are clicking away, capturing Ali's every mood. It is a little odd when you're talking to someone and you're asked to pose in the middle of the conversation. But Ali handles it like a pro. He understands the concept of marketing himself. He is a person, an artist and a star, but he also realizes that his music is a commodity that has to be pushed out into the market with a mighty shove and a big bang. The big bang is the 'Masty' video that paints Ali in all the aura of a star and superhero.
As music has become the slogan of youth, every musician has to constantly reinvent himself and give the media something new to spin to make his mark. Ali Zafar, the pop wonder of the decade, realizes this better than any of his contemporaries.
But just right now in real life with a media circus all around, Ali throws me an apologetic look and stands against a white board, curls his lips into that mischievous grin and stares deep into the lens before sitting down for the interview.
All grown up
Ali is out with a new album but it's not just the album that is new. Ali himself looks different. The boyish charm is still there, but it's hiding behind the man he has become. He seems somewhat stressed out – it must be scary to come up with a new album that has so many expectations behind it. Handling stress like a pro, Ali smiles constantly, has some wisecracks up his sleeves and is ready to talk away.
In the past three years, Ali has progressed tremendously. As a man, he is charming and down to earth. He is friendly enough to shake hands with all those who pass us by, be it the camera crew or the peon. Ali doesn't throw his star weight around, which a musician of his caliber can easily get away with. He is not one of those brooding musicians. His age gives him an understanding of what the youth wants, while his Kishore Kumar style vocals and melodies make him a hit with the older .
generation. Ali knows this fact and plays with it to the max
The monumental success he gained from 'Channo' was unprecedented. Even as Ali enjoys his share of the limelight, he knows that it is extremely difficult to stay on top. But what separates him from the one-hit wonders of the music industry is the hunger to prove himself to the world at large. That crucial driving force makes him an increasingly savvy musician.
If 'Channo' saw Ali Zafar dancing and jumping, 'Masty', his latest video shows him hovering above a crowd, bodily lifted above them. He picks a girl out from the crowd and dances with her. This video is the epitome of what Ali Zafar concerts are like, just pumped to a hyper real extreme. It is almost as if he is consciously building the Ali Zafar brand.
It's a fantastic video (except for the guitar playing – 'Masty' is not a rock song) that gels well with the track. Not surprisingly, Ali came up with the video concept himself, edited it and was involved every step of the way. The only thing one wonders is why he opted for an Indian director (Shiraz Bhattacharya) when Jami, Saqib Malik or Asim Reza could've pulled off the concept easily.
"I went to an Indian guy for various reasons. Our directors are fairly busy – you need 2-3 months at a minimum. Technically, India is superior to us. They have facilities that we lack. Most importantly for a concept like this, we needed girls. Can you imagine how difficult it would be to get 200 girls for a shoot in Pakistan? Even if we did find them, only 60 would arrive on time out of which, 40 would back out at the last minute because 'meri mummy ney mana kar diya' and I'd be left with 20. It was simpler to go there and get it done," Ali defends his move of opting for Shiraz.
For 'Masty', Ali did the styling himself but Nabila provided him with all the guidance that she possibly could. This was the second time Nabila and Ali teamed up, the first time for the video of the intense 'Ek Pal'. Considering Tariq Amin's involvement in Ali Zafar's first few videos, it is a tad surprising. Ali's theory is simple and logical: "I believe in working with everyone." It is an intelligent way of existing in this industry and Ali has learned how to play his cards right.
"Masty as an album will be a lot more mature." He has come of age and he knows it.
Branching out
From songwriting to music to playing guitars, modeling and acting, Ali has tried his hand at everything. He is doing the soundtrack for Nadeem Mandviwalla's Pyar Da Pagal Pan. He also has a Saqib Malik film in his bag, though Ali is currently not sure where the project is really headed. "I had given them dates but it never rolled on schedule. Now I'm busy with the album. I'm not sure what's going on with it."
If one remembers correctly, Ali had also signed on for Shoaib Mansoor's Khuda Ke Liye with Shaan and Iman Ali. Shaan recently criticized him in print for dropping the project very unprofessionally. Ali is honest enough to come out with the truth. "I have a successful career. I do act and enjoy it tremendously. Shoaib sahib is a wonderful director. But the film was a little controversial with its subject. My mother was worried for me and
dvised me not to be a part of it. I understood where her concern was coming from. I respected her decision and bowed myself out of it but I wish them well."
It was an important project but it came with a risk he wasn't ready to take. He took a well calculated decision.
The buzz word
The music industry can also be vicious. There are rumours that other than the Lux Style Awards; most award shows give out awards under a rather unethical criterion. It is heard that artists are told to perform and if they agree, they will win at least one award. Of course, with no independent and proper music award shows, these anomalies are bound to exist. Is it also true in Ali's case?
"There are lobbies in every industry. Remember Million Dollar Baby's win at Oscars?" Ali exclaims and adds, "I have never been told to perform in order to grab an award nor have I ever been through it. One time, 'Channo' was nominated in the Best Song category and I thought that it should've won. I wasn't given the award but I had four others to my credit. So yes, these things do happen. It's the way things operate," says Ali.
He is an essential part of these awards show. After all, Ali Zafar has mass appeal. Yet, he has been accused of using the same tricks time and again. His routine picking of girls from the audience and dancing with them is a known trait amongst his fans and critics alike.
The element of surprise is important. Ali confesses to this analysis, "I agree that it's becoming predictable. There aren't enough decent venues here. We are not given support from the organizers. I mean, what can you do that stands apart? You have no visual elements to attach to a performance. I try to mix things up to keep the level of entertainment charged up. I have tried doing things differently. I've jammed with different musicians but you need a structure of sorts to get through with every performance with a new angle."
The only solution to this problem is if the collective music industry comes together and takes a stand. When Association of Music Professionals of Pakistan (AMPP) came into being, this was one of their many goals, that is, taking hold of the scene by its pulse. The only question is: is the music industry united enough to do so? Ali thinks it is. "We are united. I call up Ali Azmat and he gives me tips. Just recently I met Ali Noor and we launched into this discussion about mastering and these are just few names. Ali Azmat has met the President and a letter has been sent to him. People are still signing onto AMPP," says Ali hopefully.
A hard journey
With fame and glory comes a level of criticism. One criticism drawn on Ali is his inspiration from R.D. Burman. From the day 'Channo' first aired, many feel that Ali copied, some feel that he plays on Burman's melody. "I'm inspired from R.D. Burman," says Ali stroking his chin and adds thoughtfully, "I don't plagiarise. Just because the original song had 'Dhanno' in it and my song is 'Channo' does not mean that it is the same."
Ali Zafar enjoys immense popularity across the border. His visits to India have taught him how to handle himself there. "Some of our artists jump on the opportunity of going to India. I don't because it is not necessary to do everything that comes your way. It has to be the right project," says Ali. It is better to not have a Bolly flick to one's credit than let an original composition being torn apart. With Fight Club ruining 'Channo' with "Gori Gori, Chori Chori," Ali understands the importance of retaining one's compositions and how not to sell yourself. "They took the song, changed it and Sohail Khan approached me and told me to sing it. After doing their trick, they asked me to come on board. When I heard it, I was shocked. They got someone else to sing it but gave me composition credit."
Another criticism that Ali, like most musicians these days, is faced with is that of his album release. The time period between Huqa Pani and Masty is three years. It is too long. Two years is enough for a musician to come out with a new album as well as do international tours. Ali admits to the criticism and says, "I know that three years is long. I don't think I have ever worked this hard on anything in my life. I unlearned everything I ever knew to do this album. I hope that the next time I won't take this long."
These days, Ali is charged. He has new material to perform and it's going to be a tough battle. 2007 will mark releases from all the big guns of the music industry. Ali Azmat, Strings, Fuzon, Jal and Atif are coming out with new albums. Fans will have a lot to look forward to and Ali Zafar, being a firm believer in healthy competition, will face the heat like a warrior. It remains to be seen if Masty will surpass the success of Huqa Pani but from the word on the street, Masty is already right up there!
– Ali Zafar's Masty is out in stores now!
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