Atul Kasbekar owner of BLING Entertainment Solutions Pvt. Ltd., which handles endorsements for Abhay Deol amongst other top actors, says that the ad is very catchy and has already registered in the minds of people. Airtel ads have this very unique skill of taking over people's emotions and leaving an unforgettable impression.
Atul says, "Bling is an interesting space where clients like Airtel consult us on brand fits giveb the parameters defined by them. It is mutually rewarding when suggestions are accepted and end up providing great value for the brand and to the celebrity." -
LINK: http://www.realbollywood.com/news/2009/04/abhay-deol-raima-sen-airtel-ad.html
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