OTT platforms usually have package deals with PHs, which includes upcoming releases, small anthology type projects/FameGame types as well as old movies. So if a PH makes 100cr, selling 10 of their old movies as well as the upcoming 3 movies and some small shows, they would say they made 100cr from each of the upcoming films.๐ Like Dharma has sold their entire library and some of their upcoming projects to Amazon. Obviously made a huge sum from that deal. Now Dharma can say or the actors of the upcoming films can say they made 100cr from a particular film.
And what if any of the OTT film flops ie doesnโt get the desired views or word of mouth publicity?
Will the OTT platforms continue their tie up with the PH?
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