Ajay Mehra to lead Essel's Fun Cinemas

Mumbai, Feb 5 (IANS) E-City Ventures, the corporate brand representing interests in cinema exhibition and retail estate business of the Essel Group, Tuesday announced the appointment of Ajay Mehra as chief executive officer of Fun Cinemas.

In addition to heading Fun Cinemas, which currently operates 53 cinema screens in 13 cities and 16 locations, Mehra will also oversee the operations of strategic business units of E-City Digital and E-City Media.

Prior to this assignment, Mehra was heading the operations of Times Retail, a division of Bennett, Coleman and Co, where he was responsible for the expansion of Planet M chain.

He had also worked with Hindustan Lever and Trent Ltd. Apart from being a core member at industry body Confederation of Indian Industry and other business forums, he is also associated with various institutions offering retail educations as visiting faculty.

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