Sethji is a story of an imaginary, ancient village set in Maharashtra - Devsu. To save the village from impending doom, almost 100 years ago natives of Devsu took a conscious oath never to cross the village border and never let anything from outside become a part of their village. Resulting in a world that is self-sustainable and thriving yet that is stuck in a time-wrap and devoid of technology. And the person, who governs this part of the world, ensuring that the traditions are held intact and safeguarded, holds the position of "SETHJI". The current Sethji is Ahilya Devi, who took over the the title after her husband's disappearance. Only the other hand, there's Pragati who becomes a part of this village, born and brought up in the city, Pragati is a beautiful, smart and spunky girl of today's time, not only is she a great believer in progress but also introduces the modern ways of the world in Devsu. This is the story of Sethji and Pragati and the quintessential struggle that we all face in our lives of the traditionalism v/s modernism.