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Varun is the eldest son of the Kotharis and he works in the family-run sari store. He is a quiet Gujju guy, with all typical traits of a Gujju business man - soft spoken, polite and has the knack of selling any thing. In spite of being the elder son of the family, Varun does not have too much say in any of the family affairs and always finds himself at the back end. Quiet by nature and not too well versed in the art of wooing, or even conversing with a woman - unless he's selling her clothes - Varun envies his younger brother, Aditya, and even tries to learn a lesson or two from him in playing the field but every effort of his is in vain. His father hates Varun because he reminds him of his own failures. Varun is also extremely methodical and likes to stick to a routine. He hates trying anything new and will go to great lengths to stay within the tried and tested. He prefers home-cooked food and does not like eating out. While Avantika is open to new things in her life, and has a ready "yes" to most things, Varun's immediate reaction to anything is always a "no".
Varun's younger brother, he is charming, flirtatious, outgoing, adventurous, loves parties, believes in trying everything at least once, and quite a fitness freak. He is currently working on a six pack. At 24, he too helps his father in expanding the family business. Suave and street smart, Aditya or Adi as he's fondly called is the other extreme of his meek brother. He knows how to extract money among other things from his miser dad. For Aditya, love has already happened and cannot happen again. Marriage thus is a necessity more to silence the pressures of his mother than his need for a life partner. So Aditya is ready to fulfill his responsibilities as a husband, but he is not ready to love. He agrees to marry Rajshree because she seems like the girl who would keep his parents happy. Beyond this there are no feelings that he has for her, and somewhere he probably hopes that being the simple, nave girl she is, she will take his distance as propriety and not disregard.
Avantika has been living with her grandfather ever since she lost her parents at a very young age. In spite of being brought up with a lot of care, she still yearns the love of a family. She has her heart in the right place, but always manages to get her way. She is an attractive girl; a livewire, who loves to dream, loves to dance and lives her life to the fullest. She is affable, very open-hearted, and gets a lot of good will and love form everyone around her. She knows she will be married after finishing college, and is quite looking forward to being part of the family of her dreams. Surely the ideal guy won't be too hard to find. She wants to be in love, but doesn't quite have a clear image of the man of her dreams. But she does want a family that will love and accept her.
She is Varun's best friend Gajendra's sister. She is the typical girl that would fit the bill of a matrimonial advertisement. She is a quiet, homely, girl who believes in putting others needs before hers. She has been brought up with the idea of marriage, the ideal kind, where the wife does everything she can to please not only her husband, but his entire family. She goes to the temple everyday and keeps a fast almost every second day. She loves Aditya and makes frequent trips to the Kothari household to get a glimpse of Adi and get noticed by him... In spite of doing everything right, all of Rajshree's attempts to get acknowledged by Adi end up futile, until one day, where lady luck gives Rajshree her brightest smile.