The Shahid Kapoor and Kriti Sanon-led Teri Baaton Mein Aisa Uljha Jiya has emerged a clean hit as the film will be topping the Rs 80 crore mark by the end of its run. The 24-day total of this Dinesh Vijan production stands at Rs 77.40 crore, and the film is easily on its way to being in the North of Rs 80 crore by the end of its run.
The film faced challenges in the earlier days due to negative reviews (including the author), but the audience feedback in the urban markets has taken it to a HIT number in the long run. Any producer would have given up on the film seeing the reviews and drop on Monday, but, Dinesh Vijan and his distribution partner, Pen Marudhan, didn’t give up but kept pushing the film with incentives like Buy One Get One Free, which definitely gave the film longer legs with wider sampling in the target audience.
I feel like Kriti will have a huge year this year.
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