ARUNITA KANJILAL AT #9 - Page 6

Must have been shared before, anyway since I stumbled upon it thought I might as well share it as it is a little more topical now.

Any update on the yellow dress event?

Other idols keep promoting their songs on insta even weeks after the release.

But our girl fulfills the bare minimum requirement of sharing before release and then forgets abt it🤣

Originally posted by: niyati13

Other idols keep promoting their songs on insta even weeks after the release.

But our girl fulfills the bare minimum requirement of sharing before release and then forgets abt it🤣

Our girl is just incredible!

Anyone with any less talent would have been wiped off the public's mind by now.🤣

Originally posted by: niyati13

Any update on the yellow dress event?

None. I somehow feel that yellow dress and Puja evening together are linked.

My best guess is that she did a private Navratri gig at some very well-heeled person's house.

Brand endorsement for JK Tyres 👍🏼

https://www.instagram.com/p/CUzLHmrhc9v/?utm_medium=copy_link

Originally posted by: Realityshow

None. I somehow feel that yellow dress and Puja evening together are linked.

My best guess is that she did a private Navratri gig at some very well-heeled person's house.

Suraj Rosario would have posted about that the way he did for PD's Kolkata event, no?

Originally posted by: PV_IFhandle

Brand endorsement for JK Tyres 👍🏼

https://www.instagram.com/p/CUzLHmrhc9v/?utm_medium=copy_link

Even Sonu Nigam was promoting the tires on his insta - maybe they sponsored the song.

Originally posted by: Realityshow

None. I somehow feel that yellow dress and Puja evening together are linked.

My best guess is that she did a private Navratri gig at some very well-heeled person's house.

She is all dressed up with professional makeup. Would she make so much effort for a private gig?

Originally posted by: PV_IFhandle

Suraj Rosario would have posted about that the way he did for PD's Kolkata event, no?

No. She is not promoting it herself on her IG. Her friends have also not shared, why pick Suraj. Not even Darshini!

It is not a solo. There is a much bigger player in the mix. You cannot take the limelight away from him by sort of claiming the song.

I think the song is meant for a target audience. It will succeed if that audience likes it. This kind of song has a very long shelf life. If it is accepted it will keep rolling.

Most of the people involved with the song have got what they wanted already.
Sonu - the fees.
Aru - the box tick with Sonu and ability demonstration.
Jitul - Recognition and publicity (from nothing, despite working with Kumar Sanu)

Awez and Gima - Fees and exposure (albeit in 720p)

Considering the mess with the upload, the song has gone through a bad launch where a lot of momentum was lost and the main players may have been put off.

PS: UPDATE. The song has got close to 100K likes, which means it has actually already crossed 1M views. Likes generally represent 5-10% max of views. So when YT catches up with view numbers for a new channel it will reflect the actual situation better.