Gross but...
Shockvertising or Shock advertising is the kind of advertisement which uses concepts that violates social norms or general personal ideals. Such kind of advertisement is generally used to break the monotony of the "normal advertisements and instead "shock the audience and create a buzz about the advertisement.
Humour is commonly used to make promotions interesting and to grab the eyeballs. But to break the clutter, to bring something different in the market, advertisement makers resort to using shock in their advertisements. The result- "high impact and "better recall among those exposed to these advertisements.
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