The launch of 'Kaali ' Ek Punar Avtaar' as the replacement for one of Star Plus' most watched shows ' 'Iss Pyar Ko Kya Naam Doon' has witnessed a drastic drop in audience.
The hard-hitting drama, which kicked off last night (Monday 3rd December) in the 20:00 ' 20:30 slot has lost the channel over 100,000 viewers
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