Originally posted by: tgota92
Interestingly this same thing has happened with 22 qadam too. There are 4 major characters and Wahaj as Junaid is one of them. He even has a love triangle there with the 2 other characters, Fari and Lisa. But the key difference here is that 22 qadam was never marketed as a romance of Fari and Junaid. But as a coming of age story and about the cricket dream. Itās exactly like Mein in its format - in terms of love triangle and having 4 characters sharing screen time with their own arcs.
The reason 22 qadam didnāt face any backlash was that they advertised it right and Mein didnāt. So itās all about the expectations thing
I remember seeing Hareem interview with SH in 2022 (this is pre Tere Bin and all). Based on that iv, it seemed obvious that Wahaj is a secondary cktr. That it is ultimately the story of Fari and the girls' cricket team. As a supporting cktr, wahaj had a very nice arc and margin to perform, but he was not THE lead. SH also talked about it later.
When 22Q promotion started they did try to sell Wahaj as a lead. I heard in the beginning, only Hareem was supposed to be in the posters/promos not Wahaj but because of Tere Bin success they added him. Because of their marketing, 10 million saw E1 of 22Qadam but were left so disappointed because Wahaj was in E1 for a flash and does not appear until middle of E2. Many people understood that wahaj will not be THE lead and you will see a huge drop-off in views between E1 and E2.
Edited by hypnotoad - 2 years ago