Indian Television - Then / Now / Next | DT 79 - Page 48

Originally posted by: IamRaj96

Toh ek baat batao agr yeh ads ki placement hi nhi hogi toh tumhe yeh toothpaste, soaps ,cars ke models ka pata hota?? Agr yeh logo tak pahuche hi nhi toh unhe kese pata lagega ki market me yeh product hai??

Agr dove soap ki ad hi nhi aati, kisi mogra agarbatti ki ad hi nhi aati toh kisi ko pata bhi chalta kya ki yeh soap , agarbatti market me hai??

jab pehle sab ke ghar mein tv nahi hota tha tab bi log saman lete they

kabi kisi friend/ ya relative bola, kabi newspaper mein dekha, kabi shop keeper ne bola and there are so many ways, sometimes people just buy because they wanna buy based on need, money etc

you only consider BTL, ATL bi consider karo

Originally posted by: Rossalinne

Agar smart tv aayega tata sky binge type har ghar mein raha trp demolish hogi phir and digital ratings honge content improve??????????????????

Par woh data measure karne ke liye bhi koi measurement body chahiye na??

And itna easy hai kya ki saare homes me smart tv aajaye nd sab log itna jada internet afford kar paaye ki hum jitna chahe tym woh tv pe stream kar sake??

Hamari country itni bhi rich nhi hai ki hamare yaha ke saare log smart tv & high speed unlimited internet afford kar paaye

It will take another 40-50yrs

Originally posted by: Abjini

This Monkey in Karnataka Travelled 22 Km to Take 'Revenge' From Villagers

https://dhunt.in/mjbTc?s=a&ss=pd

Source : "News18"

EK and GK ko unka new supernatural based show mein yeh monkey revenge wali storyline laani chahiye.After icchadhaari Naag/Naagin, icchadaari Bandar/Bandariya zindabad .

The title should be:

Bandar/Bandariya ka intekam😈

Or

Bandariya bahu😳

Or

Bandar Jamai Raja😌

M soch rahi hu kasauti k baad agla project yahi kar lu😍😍

Trp ka ped lagega🤩🤩

Achha cgi ki jagah kisi costume wale bandar ko cast karna chah rahi hu

Puchh lo uss former komo se😏😏

Originally posted by: Abjini

This Monkey in Karnataka Travelled 22 Km to Take 'Revenge' From Villagers

https://dhunt.in/mjbTc?s=a&ss=pd

Source : "News18"

EK and GK ko unka new supernatural based show mein yeh monkey revenge wali storyline laani chahiye.After icchadhaari Naag/Naagin, icchadaari Bandar/Bandariya zindabad .

The title should be:

Bandar/Bandariya ka intekam😈

Or

Bandariya bahu😳

Or

Bandar Jamai Raja😌

ye riya is news pe kyun chidi😆

Originally posted by: Pighalta_Bhoot

jab pehle sab ke ghar mein tv nahi hota tha tab bi log saman lete they

kabi kisi friend/ ya relative bola, kabi newspaper mein dekha, kabi shop keeper ne bola and there are so many ways, sometimes people just buy because they wanna buy based on need, money etc

you only consider BTL, ATL bi consider karo

Toh ek baat batao aaj sabkuch old jamane jitna reh gaya hai kya??

Kitne log aise newspaper ya relatives se communicate karke woh product kharidte.... Tell me aaj kl newspaper padhte hi kitne log hai?? Sab log toh mobile pe news padh paate hai

Agar old days ka hi bol rahe ho toh yeh batao ki old days me log paidal ya ghodagaadi me jate thy aaj bhi jaate hai kya waise??

Zamane ke saath sabkuch badal gaya hai

Aajkl woh jamana nhi ki log relatives se communicate karke koi product kharide

Aur unn relatives ko bhi woh product ka pata hona chahiye na?? Woh kaha se pata chalega?? Tv se right?? As aaj har ghar me tv hai

Tv ke through poore nation ko pata chalta hai uss product ke baare me but batao ki shopkeeper nd relatives ke jariye kitni reach milegi products ko??

somewhere i do get your point raj, my only contention is TRP should be bit more holistic. channels and advertisers need to be more open minded when it comes to TRP data

Originally posted by: IamRaj96

Toh ek baat batao aaj sabkuch old jamane jitna reh gaya hai kya??

Kitne log aise newspaper ya relatives se communicate karke woh product kharidte.... Tell me aaj kl newspaper padhte hi kitne log hai?? Sab log toh mobile pe news padh paate hai

Agar old days ka hi bol rahe ho toh yeh batao ki old days me log paidal ya ghodagaadi me jate thy aaj bhi jaate hai kya waise??

Zamane ke saath sabkuch badal gaya hai

Aajkl woh jamana nhi ki log relatives se communicate karke koi product kharide

Aur unn relatives ko bhi woh product ka pata hona chahiye na?? Woh kaha se pata chalega?? Tv se right?? As aaj har ghar me tv hai

Tv ke through poore nation ko pata chalta hai uss product ke baare me but batao ki shopkeeper nd relatives ke jariye kitni reach milegi products ko??

i am no where denying your point, I am just curious how many actually buy products because of this ads. Kisi independent body ne kuch research kiya hoga na iske bare mein

Originally posted by: MeNiyonika

You gave my answer in your words.

Channels want accuracy. Iska matlab channel accuracy mein believe rakhta hai. Iska matlab ye hai ki channel audience ki viewing quality pe bhi believe rakhta hai. Iska matlab ye hai ki audience jo dekhti hai vo channel nahi dekh sakta aur yahi cheez dekhne keliye ki audience kitni evolve hochuki hai vo ye EKAM system launch hota dekhna chahte hai. Vo ye dekhna chahte hai ki hum jo content dikhaate hai kya vo audience sach mein dekhti hai ya vo kuch aur hai jo audience dekhti hai leken humme pata nahi chal paata due to limited number of trp meters. Digitally its possible to get the very right idea of what audience actually watch. Analogue system of trp meters is not the future, digital is.

But digital kitna log dekhte hai nd tv pe kitna dekhte hai woh bhi consider karo

Digitally 1-2mn views milte honge toh tv pe 15-20million views matlb ten time jada then how can digital viewership will decide future of tv

EKAM mostly OTT shows/web series ke liye launch horaha hai so that advertise can place their money on right horse

Whereas tv ratings ki accuracy ke liye woh meters ki quantity increase kar rahe hai

vo bandar vale news pe kyun chidi, rishtedaar tha kya

didi aur bhiayya janna chahte hai

Originally posted by: IamRaj96

But digital kitna log dekhte hai nd tv pe kitna dekhte hai woh bhi consider karo

Digitally 1-2mn views milte honge toh tv pe 15-20million views matlb ten time jada then how can digital viewership will decide future of tv

EKAM mostly OTT shows/web series ke liye launch horaha hai so that advertise can place their money on right horse

Whereas tv ratings ki accuracy ke liye woh meters ki quantity increase kar rahe hai

No. Tv mein ek time pe 20M views milsakte hai. But digitally it has no limits. Today its 1.5M after few months its 3.9M. It keeps increasing and never decreases once it starts rising, that is the reason why they will slowly start considering digital more. Kyunki they will be merged with those 20M views you are talking about. EKAM is the future.