Indian Television - Then / Now / Next | DT 79 - Page 47

Originally posted by: Pighalta_Bhoot

i am not speaking about placement, unko chodo, apne dekta hai, based on our viewing patter GDN bi apko IF mein kafi sare ads dikhate hai, have you even purchased anything looking at them. Most just use ad blocker as they consider them as nuisance

Ap urban mein mercedes aur gao mein agar batti ka ads dikao 100, kaun bolta hai arre anupama ko jhingalala episode mein falana ads dekha tho mein ye product leta hun

Toh ek baat batao agr yeh ads ki placement hi nhi hogi toh tumhe yeh toothpaste, soaps ,cars ke models ka pata hota?? Agr yeh logo tak pahuche hi nhi toh unhe kese pata lagega ki market me yeh product hai??

Agr dove soap ki ad hi nhi aati, kisi mogra agarbatti ki ad hi nhi aati toh kisi ko pata bhi chalta kya ki yeh soap , agarbatti market me hai??

Originally posted by: MeNiyonika

Sreemoyee toh ek kaddu show. 😏

Beti ka naam Dithi, chote bete ka naam Dinka. Never heard these names in my whole 22 years life. 🤣

Dinka ka naam sunke toh mujhe dinka chika gana yaad aata hai

Dithi ka naam still pahle se pata tha as mythology me rakshaso ki mother ka name Dithi tha isliye unko daitya bolte thy 😆😆nd devo ke mother ka naam aditi tha issliye unko adityas bolte thy but yeh jumbo, dinka , shonkho, babin yeh naam pahli baar sune hai 🤣🤣

Originally posted by: MeNiyonika

2017

“We are happy to announce the launch of the EKAM, our digital offering. The ecosystem needs Measurement of both Video Ads and Content, whatever the pipe and device maybe. As the brand name suggests, BARC India is working towards its goal of integrating TV and Digital measurement. Our EKAM suite of products will be rolled out over the next 18-24 months. It will provide the industry with independent third party measurement, verification of audience and eventually viewability of video ads and content,” said Partho Dasgupta, CEO, BARC India.

https://brandequity.economictimes.indiatimes.com/news/advertising/barc-india-officially-launches-its-digital-measurement-service-ekam/58103710

2021

https://www.exchange4media.com/media-tv-news/we-are-9-to-12-months-away-from-deploying-tvdigital-measurement-sunil-lulla-112612.html

Iske baad bhi digital viewership ka shows ke futire me utna hi contribution hoga jitna unka shows ke revenues me contribution hota hai

Like agar woh sirf 10% contribute karte hai toh unka decision me bhi unka contribution utna hi hoga

Originally posted by: IamRaj96

Iske baad bhi digital viewership ka shows ke futire me utna hi contribution hoga jitna unka shows ke revenues me contribution hota hai

Like agar woh sirf 10% contribute karte hai toh unka decision me bhi unka contribution utna hi hoga

Aur agar contribution 50% hota hai toh.

I will say ki jo paisa laga rahe hai woh aise hi nhi laga rahe hai .... trp system me kuch credibility hai issiliye laga rahe hai otherwise koi pagal nhi hai faltu me crores kisi langde ghode pe lagane ke liye

Hum kisi bhi cheez me choti investment karte tym bhi 10 baar analysis karte hai har angle se nd tabhi paisa lagate hai toh yeh toh phir bhi advertisers broadcasters hai jinko humse kahi jada inn cheezo me knowledge so inhone ne bhi kuch soch samjhkar hi yeh system banayi hogi na

And agar yeh sabkuch fake hi hota toh yeh har saal itne thousand crores ki investment hoti hai ads me woh kya aisi hi waste hoti hai kya

Hume itna knowledge nhi uss cheez ke baare me issliye hum question karte hai but unko poora knowledge hai issliye woh bejhijhak paisa laga rahe hai

Originally posted by: MeNiyonika

Aur agar contribution 50% hota hai toh.

Uske liye bahut time lagega ..... Jab tak internet ka full penetration nhi hota tab tak kuch nhi ho sakta

Nd internet ka full penetration ho bhi gaya toh aisa nhi ki sab log OTT app pe shows dekhte hi hai

Aaj india me mostly saare gharo me tv hai nd uspe sirf programs hi dekhte hai but internet sare desh me nhi hai nd jitne logo ke paas hai woh aisa jaruri nhi ki woh sirf tv shows hi dekhte hai

Mostly web series, movies dekhte hai, kuch log yt videos toh koi insta toh koi games khelta hai so 50% cobtribution hoga hi nhi itni jaldi

Tell me one more thing Raj. Agar TRP system mein problem nahi hai toh baaki channels kyun BARC ke pass appeal karte hai trp system expand / improve / change karne ki. Tumhare hisaab se audience acche shows dekhti nahi i get your point but uss hisaab se toh channels ko iss baat ki tension nahi honi chahiye na ki trp system improve hui ya nahi. Kuch toh reason hai na ki sirf audience hi nahi balki channels aur networks bhi trp system ko improvise karna chahte hai. Issliye toh EKAM aaraha hai.

Originally posted by: MeNiyonika

Tell me one more thing Raj. Agar TRP system mein problem nahi hai toh baaki channels kyun BARC ke pass appeal karte hai trp system expand / improve / change karne ki. Tumhare hisaab se audience acche shows dekhti nahi i get your point but uss hisaab se toh channels ko iss baat ki tension nahi honi chahiye na ki trp system improve hui ya nahi. Kuch toh reason hai na ki sirf audience hi nahi balki channels aur networks bhi trp system ko improvise karna chahte hai. Issliye toh EKAM aaraha hai.

Bahar kahi bhi kisi bhi industry me dekho hum har cheez me improvement nd accuracy kese jada badhe woh dekhte hi hai

Right now im doing CFD project.... Usme simulation ka part hai ....woh project old batch ke students ne bhi kiya hai but still woh third tym mujhe project mila hai why??

Bcz hamare teacher ko uss project me jada se jada accuracy nd effieciency chahiye .... Its not like ki unn old students ke results galat thy but they want ki jada se jada accuracy aaye project me compared to ideal model of my project

So yaha pe bhi its not like ki yeh galat hai but channel ko accuracy level jada se jada chahiye

Hamari economic system itni high nhi hai ki hum saare ghar me trp meters install kar paaye as woh cheaps bahut expensive hoti hai .... Hamari country chhodo baki itne rich countries me trp meters saare homes me install nhi hai

So channels wants ki har year jada se jada meters install kiye jaaye taaki accuracy level kaafi high ho

And BARC is doing the same ..... 2015 me 30k meters thy nd ab 52k

Agar smart tv aayega tata sky binge type har ghar mein raha trp demolish hogi phir and digital ratings honge content improve??????????????????

Originally posted by: IamRaj96

Bahar kahi bhi kisi bhi industry me dekho hum har cheez me improvement nd accuracy kese jada badhe woh dekhte hi hai

Right now im doing CFD project.... Usme simulation ka part hai ....woh project old batch ke students ne bhi kiya hai but still woh third tym mujhe project mila hai why??

Bcz hamare teacher ko uss project me jada se jada accuracy nd effieciency chahiye .... Its not like ki unn old students ke results galat thy but they want ki jada se jada accuracy aaye project me compared to ideal model of my project

So yaha pe bhi its not like ki yeh galat hai but channel ko accuracy level jada se jada chahiye

Hamari economic system itni high nhi hai ki hum saare ghar me trp meters install kar paaye as woh cheaps bahut expensive hoti hai .... Hamari coubtry hi chhodi baki itne rich ciubtries me trp meters saare homes me install nhi hai

So channels wants ki har year jada se jada meters install kiye jaaye taaki accuracy level kaafi high ho

And BARC is doing the same ..... 2015 me 30k meters thy nd ab 52k

You gave my answer in your words.

Channels want accuracy. Iska matlab channel accuracy mein believe rakhta hai. Iska matlab ye hai ki channel audience ki viewing quality pe bhi believe rakhta hai. Iska matlab ye hai ki audience jo dekhti hai vo channel nahi dekh sakta aur yahi cheez dekhne keliye ki audience kitni evolve hochuki hai vo ye EKAM system launch hota dekhna chahte hai. Vo ye dekhna chahte hai ki hum jo content dikhaate hai kya vo audience sach mein dekhti hai ya vo kuch aur hai jo audience dekhti hai leken humme pata nahi chal paata due to limited number of trp meters. Digitally its possible to get the very right idea of what audience actually watch. Analogue system of trp meters is not the future, digital is.