Indian Television - Then / Now / Next ? | DT 11 (CLOSED) - Page 55

See the episode description as well as video🤢🤣.

https://youtu.be/nrIdzqZA0SE

Originally posted by: Aleyamma47

Btw Chill, your new Dp is really CUTE! 😉

I really liked the Ishra pic you have chosen this time

❤❤

The best summary of Ghum so far🤣

Originally posted by: Neon9

Ishara's CEO's interview with Indiantelevision. com

On the initial sampling of the channel.

The way we have chosen our line-up is unique. Sampling is a factor of availability, very rarely do you see a channel in the pay and HSM (Hindi speaking market), so availability plays a very important role. We tried to create a lot of awareness including using an extensive marketing plan. Then obviously, how interested audiences are after seeing the trailers and the promos that you communicated, and what kind of conversion you are trying to get out of sampling. The fact that we have chosen Paapnaashini Ganga as our mythological show and Janani is a very powerful concept which everybody can relate to. We feel that with the combination of all of these factors there definitely will be a strong sampling for our channel. We have a mix of fiction and non-fiction shows which are in the pipeline.

On conducting research and deriving consumer insight pre-launch.

We have engaged with certain focus groups and agencies; we collected some data and qualitative analyses to understand consumer preferences. The fact that we are launching a channel with a 7-9 pm programming slot and again 9-11 pm, it’s very rare that a channel repeats its prime-time programming in the same primetime slot. Our channel is our own competition. The decision has been taken after the deep consumer research including both quantitative and qualitative.

On its target audience.

The genre is targeting both urban and rural audiences. However, as our country is growing so fast, consumers are evolving it would be difficult to find where our audiences live, but we have a slightly more urban slew. Similar to any other GEC, our major target audiences are females.

On advertisers’ response.

The responses are quite encouraging, the feedback is very strong. They feel our content is very fresh and there is potential to get market share. They are willing to partner with us at the early stages.

On content and distribution strategy.

At present, we have launched all our channels as part of the Epic value pack which is a Rs 2 bouquet. From 1 April onwards we are increasing our price to Rs 7, where you will get all the five channels in the same amount.

On their media mix and how much digital will occupy.

For Ishara, we have allocated maximum resources to television slots. That is the fundamental strategy, we feel the convergence is higher from television to another TV channel. We have also taken lots of EPG spots with cable and DTH players. Apart from that, we have partnered with all radio networks across India. We are also leveraging digital, print and OOH mediums.

On linear feed availability on the network’s OTT platform Epic On.

We are still considering when to make Ishara available on our OTT platform, the linear feed won’t be coming soon to Epic On. We’re still deciding on when to make livestreaming available, and catch-up will be available subsequently. Currently, maximum sampling of our channel is going to happen on broadcast before we start moving some of the audiences to digital. But eventually, it is going to be the combination of both linear TV and OTT. We are living in a world where both are complimentary so definitely the content will be available on Epic On at some point in time.

On content consumption trends, and what themes will rule 2021.

With India’s disposable income rising and internet connectivity improving, there will be more consumption of premium content. People’s ability to pay for premium content will increase, hence we are witnessing a growth in OTT content consumption. However, I think television content will still continue to be a priority for Indian viewers. Both television and OTT will be complimentary to each other, while content will become the main driving force in consumption. People will switch between watching content on disconnected services like mobile phones or broadcast set-top boxes. In terms of genre, feel-good, spiritual content, and comedy content will resonate more with viewers. Apart from that, horrors and supernatural shows will also be there.

On his vision for 2021.

We have created a good product with Ishara, we hope viewers will appreciate it. Obviously, monetising Ishara will be our focus for the next few quarters. In the coming six to eight months, we will make sure our entire bouquet of channels continues to grow.

Link -

https://www-indiantelevision-com.cdn.ampproject.org/v/s/www.indiantelevision.com/television/tv-channels/gecs/monetising-ishara-is-the-primary-focus-in-next-few-quarters-aditya-pittie-210305?amp_js_v=a6&amp_gsa=1&amp&usqp=mq331AQHKAFQArABIA%3D%3D#aoh=16154646498009&referrer=https%3A%2F%2Fwww.google.com&amp_tf=From%20%251%24s&ampshare=https%3A%2F%2Fwww.indiantelevision.com%2Ftelevision%2Ftv-channels%2Fgecs%2Fmonetising-ishara-is-the-primary-focus-in-next-few-quarters-aditya-pittie-210305

Ishara will not run on trps then and any chances of finite premium content

Originally posted by: Juhi_04

See the episode description as well as video🤢🤣.

https://youtu.be/nrIdzqZA0SE

Viacomcbs should sell thier domestic networks now

Originally posted by: Juhi_04

See the episode description as well as video🤢🤣.

https://youtu.be/nrIdzqZA0SE

Magical sindhoor🤣

Mayukar ki beti itni badi ho gayi😲. As per comments, Omkar took their daughter with his family leaving Mayura alone on coming to know she did not do surgery to correct her face scar and hid it by make-up😡. Now she suffered from schizophrenia due to pain of betrayal by her husband and losing her daughter to him. I hope this time makers puts the message across viewers especially dumb MayuKar fans that people like Omkar never change and they don't reunite MayuKar now after all this.

https://youtu.be/wGFpNkcYF3c

Originally posted by: IamRaj96

Rehne do hum smartphone walo se nhi hoga

I post from smart phone only. But yeah..its a long process. You need to first upload the pic/gif in an image hosting site( I use imgur).. then copy the link and paste it in the url section

Originally posted by: Juhi_04

See the episode description as well as video🤢🤣.

https://youtu.be/nrIdzqZA0SE

Magical sindoor 🤣🤣

Originally posted by: Chill_Maar

I post from smart phone only. But yeah..its a long process. You need to first upload the pic/gif in an image hosting site( I use imgur).. then copy the link and paste it in the url section

Aree mai bhi pahle upload karta tha.....but 10-15 baar link paste karne ke baad jaake ek baar paste hota tha pic....so ab mai sirf link daalta hu image ki