Indian Television - Then / Now / Next ? | DT 11 (CLOSED) - Page 54

Originally posted by: Neon9

Ishara ko kaise pata chalegi unki trp kya aayi hai ?

i wnat to know sab ishaara ka gungaan jo kar rahe they

Originally posted by: Neon9

Arey tu jaise typo karti hai waise unse bhi typo hogaya. 😗

🤣🤣

Originally posted by: Neon9

Ishara ko kaise pata chalegi unki trp kya aayi hai ?

Shaayad Discovery Jeet shows ki tarah iska bhi na dikhaaye.

Originally posted by: Juhi_04

Shaayad Discovery Jeet shows ki tarah iska bhi na dikhaaye.

Thats very early to say i think BARC isnt yet prepared after all the channel is totally new.

Originally posted by: Neon9

Ishara ko kaise pata chalegi unki trp kya aayi hai ?

Aree unko internally data mila hoga na barc se

Ye live kaun kaun dekhega?🤣🤣

https://www.instagram.com/p/CMSRT33BKSF/?igshid=ba6f4kdz6pc8

Originally posted by: IamRaj96

Aree unko internally data mila hoga na barc se

Haan but humme kab milega dekhne. Ye toh log toh bas Ishara anthem pe dance kare jaa rahe hai. 😒

https://www.instagram.com/reel/CMR6O8-hF_s/?igshid=qsg6qu1qt8sm

Originally posted by: Neon9

Thats very early to say i think BARC isnt yet prepared after all the channel is totally new.

Aree its all depends on barc subscription

Agr barc ki fees in10network ne di hogi toh unki trp bhi calculate hogi nd unko internally mil bhi jayegi

Btw sometimes agr trp 0.01-0.09 ke range means bahut kam ho toh channel khud kisi journalist yah public source ko trp nhi deta nd i guess wahi hua hoga

Originally posted by: Neon9

Haan but humme kab milega dekhne. Ye toh log toh bas Ishara anthem pe dance kare jaa rahe hai. 😒

https://www.instagram.com/reel/CMR6O8-hF_s/?igshid=qsg6qu1qt8sm

Ishara ne definitely barc ko subscribe kiya hoga for trp otherwise advertiser kahase milenge but when channel dont publicly reveal trps tab samjhna uski trp 0.1 se bhi kam hoti hai mostly 0.01-0.09 ki range me.... Isliye mostly mtv nd channl v ki bhi trp reveal nhi hoti thi

Ishara's CEO's interview with Indiantelevision. com

On the initial sampling of the channel.

The way we have chosen our line-up is unique. Sampling is a factor of availability, very rarely do you see a channel in the pay and HSM (Hindi speaking market), so availability plays a very important role. We tried to create a lot of awareness including using an extensive marketing plan. Then obviously, how interested audiences are after seeing the trailers and the promos that you communicated, and what kind of conversion you are trying to get out of sampling. The fact that we have chosen Paapnaashini Ganga as our mythological show and Janani is a very powerful concept which everybody can relate to. We feel that with the combination of all of these factors there definitely will be a strong sampling for our channel. We have a mix of fiction and non-fiction shows which are in the pipeline.

On conducting research and deriving consumer insight pre-launch.

We have engaged with certain focus groups and agencies; we collected some data and qualitative analyses to understand consumer preferences. The fact that we are launching a channel with a 7-9 pm programming slot and again 9-11 pm, it’s very rare that a channel repeats its prime-time programming in the same primetime slot. Our channel is our own competition. The decision has been taken after the deep consumer research including both quantitative and qualitative.

On its target audience.

The genre is targeting both urban and rural audiences. However, as our country is growing so fast, consumers are evolving it would be difficult to find where our audiences live, but we have a slightly more urban slew. Similar to any other GEC, our major target audiences are females.

On advertisers’ response.

The responses are quite encouraging, the feedback is very strong. They feel our content is very fresh and there is potential to get market share. They are willing to partner with us at the early stages.

On content and distribution strategy.

At present, we have launched all our channels as part of the Epic value pack which is a Rs 2 bouquet. From 1 April onwards we are increasing our price to Rs 7, where you will get all the five channels in the same amount.

On their media mix and how much digital will occupy.

For Ishara, we have allocated maximum resources to television slots. That is the fundamental strategy, we feel the convergence is higher from television to another TV channel. We have also taken lots of EPG spots with cable and DTH players. Apart from that, we have partnered with all radio networks across India. We are also leveraging digital, print and OOH mediums.

On linear feed availability on the network’s OTT platform Epic On.

We are still considering when to make Ishara available on our OTT platform, the linear feed won’t be coming soon to Epic On. We’re still deciding on when to make livestreaming available, and catch-up will be available subsequently. Currently, maximum sampling of our channel is going to happen on broadcast before we start moving some of the audiences to digital. But eventually, it is going to be the combination of both linear TV and OTT. We are living in a world where both are complimentary so definitely the content will be available on Epic On at some point in time.

On content consumption trends, and what themes will rule 2021.

With India’s disposable income rising and internet connectivity improving, there will be more consumption of premium content. People’s ability to pay for premium content will increase, hence we are witnessing a growth in OTT content consumption. However, I think television content will still continue to be a priority for Indian viewers. Both television and OTT will be complimentary to each other, while content will become the main driving force in consumption. People will switch between watching content on disconnected services like mobile phones or broadcast set-top boxes. In terms of genre, feel-good, spiritual content, and comedy content will resonate more with viewers. Apart from that, horrors and supernatural shows will also be there.

On his vision for 2021.

We have created a good product with Ishara, we hope viewers will appreciate it. Obviously, monetising Ishara will be our focus for the next few quarters. In the coming six to eight months, we will make sure our entire bouquet of channels continues to grow.

Link -

https://www-indiantelevision-com.cdn.ampproject.org/v/s/www.indiantelevision.com/television/tv-channels/gecs/monetising-ishara-is-the-primary-focus-in-next-few-quarters-aditya-pittie-210305?amp_js_v=a6&amp_gsa=1&amp&usqp=mq331AQHKAFQArABIA%3D%3D#aoh=16154646498009&referrer=https%3A%2F%2Fwww.google.com&amp_tf=From%20%251%24s&ampshare=https%3A%2F%2Fwww.indiantelevision.com%2Ftelevision%2Ftv-channels%2Fgecs%2Fmonetising-ishara-is-the-primary-focus-in-next-few-quarters-aditya-pittie-210305