Anyways, there are shady tactics bts, in my opinion. Already in 2015 (Bajirao Mastani - Dilwale), there had been the endeavour to harm SRK's movie with badmouthing not only the movie but also lying about SRK wanting to clash with Bhansali (despite Bhansali having shifted his date to Dilwale release day when SRK announced to prepone for a week to avoid a clash on Christmas 2015).
Since 2010, there are forces who deliberately spread negativity about SRK through media (not shying away from using fan groups).
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