Originally posted by: atominis
This is true and it is main reason why he, YRF, Dharma are disliked by a sizeable section in public and industry.
They made award shows and even talk shows their own private bitch fest bashing, mocking other actors and films and insulting rivals and even seniors was passed off as so called humour or wit.
I remember their desperation to run down Lagaan, Gadar and hype K3G. They were flabbergasted when Lagaan got nominated for Oscars. SRK has often mocked his rivals. He called Akshay a junk food hero. He often mocked Aamir's height with digs like 'his fans need atleast someone they can look up to'. His PR went wild trying to run down Ghajini and 3 Idiots claiming Ghajini is violent or 3 Idiots 'is encouraging student suicides'. It was laughable when PR claimed MNIK beat 3 Idiots, which it did not. The PR brigade had tried to run down TZP, RDB also saying 'these are for niche audience'. SRK had once joked 'films are for entertainment, messages are for post office'. Later his own message based films like Swades flopped.
Awards were totally sold to this YRF, Dharma gang. When SRK was given awards it was said he got it as his films were biggest grossers. But when others like Sunny, Salman, Aamir gave biggest grossers, even then they were denied awards. They were given nothing for MPK, HAHK, Gadar, Ghayal, 3 Idiots, Ghajini, PK etc.
KWK was also nothing more than a cheap platform for K Jo and SRK to bitch against other actors. For initial few seasons, Akshay, Aamir, Salman were not even invited. I wish they had refused to go in later seasons as well.
At each award show, SRK, K Jo, Sajid and Saif would mock other actors and their films. Vidya Balan once admitted she did not like it when they gave her NaReal award for her dressing sense and mocked her dressing sense (even though she is a fan of SRK).
It was funny how Aamir was mocked and labeled as someone whose films catered to only 'classes' but Salman and Akshay were also mocked and derided saying their films appealed to 'rickshaw walas'. I guess it was frustration of those whose grip was loosening over both classes and masses.
They later began to mock Indian collections and audience and bragged global star has best overseas collections but got riled up when Aamir,.Akki, Salman, HR began to get good overseas collections also and Aamir beat SRK films in markets like USA, China.
Easily the most vile PR, paid troll armies, paid media and cheap industry friends to deride other films and rivals.
At one point they had tried to mock Bachchans also claiming SRK's a better host than Amitabh on KBC or better than Amitabh in Don or that Bachchans' Unforgettable tour is a flop compared to SRK's Temptations tour.
It's probably sweet karma that the ones they mocked most, went ahead nonetheless, were unaffected.
Amitabh's back in KBC. And others have been breaking records except for last 1 or 2 flops.
While those who derided everyone else are still waiting for their comeback.
I am not surprised Akshay, Aamir, Salman and Ajay openly mock award shows and film magazines and give it back tit for tat now in every interview or online post. They probably had enough all through 90s and mid 2000s.
Akshay even had a dialogue in Singh is King to mock SRK. Rubbed it in after 17-18 years.
Even Ajay had once compared award shows and dancing at weddings to mujra. Good that he replied back and did not keep quiet in face of digs aimed at him.
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