Nia Sharma gets major flak for promoting female intimate area product; netizens say, 'So misogynistic'

Nia Sharma, who was called out for her hoax participation in Bigg Boss 18, is now again in troubled waters on social media. The actress who has a bold image has posted a video where she is promoting a cream that claims to tighten the vagina. While there are many such creams and lubricants available in the market, no public figure has come forward to endorse them. The only celebrity to talk openly about sexual health is Ranveer Singh who endorsed condoms as well as men’s performance enhancing medicines. Netizens have called out the actress for promoting a product that does not have a solid scientific basis. 

Given that India is a country where talking about sexual health is taboo, misinformation can be very dangerous. Also, many felt the concept of having tight vaginal muscles is very misogynistic for obvious reasons. Netizens have said that doctors never recommend tablets for tightening of the intimate area, and it can have side effects. Others said there is no need for women to improve on aspects that do not need better as per laws of nature. However, some men have left comments saying that no one bats an eyelid when male sexual health/products are discussed openly, so this is not an issue. 

Given that general population has myths around female sexual and reproductive health, any info that goes out has to be medically sound. A person commented on Reddit, “This is more toxic than promoting alcohol and smoking. Atleast people know alcohol and smoking are bad for your health, but people won’t even know how wrong this is. Seriously Nia Sharma, I thought you only had few unhealthy views…but this is too much.” 

Others said women all over the world were fighting the notion of being too perfect for men around them. The user wrote, “This is not something required, wth I am literally disgusted by this woman right now. How can she being a woman herself promote such idiotic useless products?”

This comes days after she was accused of being too money-minded and cheating fans saying that she would indeed do Bigg Boss 18. When she apologized for the fake hype, quite a few were disappointed. Nia Sharma said she did it out of gratitude to the channel.