New look for 15th edition of Mumbai Film Festival

The 15th edition of Mumbai Film Festival, organised by the Mumbai Academy of Moving Image (MAMI), will get a new look that will reflect the ethos of the city and the festival.

The 15th edition will take place Oct 17-24 here.

"This year we have an exciting new logo that incorporates both the city of Mumbai and the iconic Gateway of India," Shyam Benegal, filmmaker and chairman of MAMI, said in a statement.

Tina Ambani, patron of MAMI said: "Mumbai is the cradle of Indian cinema, embracing its yesterday, reflecting today and welcoming every tomorrow. This logo reflects the ethos of the city and the festival."

The new identity has used an array of colours, each one representing a particular category at the festival while at the same time reflecting the diverse cultural mosaic of financial capital of India.