Maarrich: The 'Hatman Killer' incident turns out to be a marketing move for the film; Check reactions

Several people shared the video of the hatman killer in Mumbai on their social media handles, which has turned out to be a part of the marketing for an upcoming thriller, Maarrich.

Published: Wednesday,Nov 16, 2022 09:44 AM GMT-07:00

Team India Forums

The widely shared video with hashtag #HatmanKillerInMumbai showing CCTV camera footage of a man in a black hat grabbing and stabbing a woman to death has created panic and fear amongst the people of the city. Several people shared the video of the hatman on their social media handles, which has turned out to be a part of the marketing for an upcoming thriller, Maarrich.

In what appears to be getting viral marketing campaign for the upcoming film Maarrich has the internet divided in opinion where several unsuspecting Twitter users shared this video on their handles to caution people while the rest pre-empted this was done as a part of some promotions gimmick and seemed unhappy about it.

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https://twitter.com/sparklekron/status/1591017874252271618?s=48&t=Jw1mTgI7OaSWdNNSk37Dlg https://twitter.com/vidya_heble/status/1591114921294860288?s=48&t=Jw1mTgI7OaSWdNNSk37Dlg https://twitter.com/shubhan73094904/status/1591040708336836608?s=48&t=Jw1mTgI7OaSWdNNSk37Dlg

The video and hashtag were noticed by people all over the country including media houses, influencers, and celebrities. After the Mumbai Police denied any such incident in the city, parallels were drawn to Tusshar Kapoor’s upcoming murder mystery thriller, Maarrich which is set to release on 9th December 2022.

https://twitter.com/MumbaiPolice/status/1591979814516576257

When approached by the makers of the film to speak about the same, they commented,” The Hatman video which is doing rounds on social media was a promotional intrigue video for our film. Our intention is not to scare or create any panic or cause any harm to anyone in the city. Since the Hatman plays a significant part in our film, we intended to only popularise the character in a hat and trench coat that stands for Maarrich meaning the ultimate evil.

While some appreciated this new innovative technique to market the film, others on social media commented with rage about how absurd it was to market a film in this manner. However, it seems the makers have achieved their desired outcome since it became the most talked about video on the internet and garnered huge eyeballs for the film.

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