Force Sidelines Mausam At BO!

With extensive promotional campaigns backing it up, for Pankaj Kapoor's directorial debut Mausam to have grossed atotal of over Rs. 250 million in the fortnight since its release sounds reasonable and expected enough.

What came as a surprise was the John Abraham starrer Force grossing a grand lumpsum of over Rs. 96 million within the span of its opening weekend itself. Being neither a romantic genre, nor half as promoted as the former, for Force to have shown such a tremendous inaugural weekend turnover has caused the Shahid-Sonam starrer a declining setback. Such that, Mausam showed a comparitively nominal earning of Rs. 65million plus, during its second week of showing.

An interesting Box Office evidence, as noted by critiques and the market alike - even as avowed fans of Shahid Kapur and Sonam Kapoor would like to debate otherwise.

Meanwhile, Mere Brother Ki Dulhann, in its month's duration since release is closer to touching a Rs. 400 million mark - thus making way for a graceful exit from the screens.

With the year having witnessed more blockbusters than showdowns in terms of general anticipated ventures, will this finale trimester of 2011 - promising the likes of Rockstar and Ra.One - live up to the progressive trend?!

Editor: Jenifer
Graphics: Gurprit

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