Ekta's new fixation..

It seems the czarina of television has moved over from saas-bahu sagas and fallen in love with a newer concept…

Published: Friday,Oct 02, 2009 11:56 AM GMT-06:00

Susan Mony

Ekta Kapoor's Balaji Telefilms recently launched Bairi Piya on COLORS. And now she is all set with Bayttab Dil Ke Tamanna Hai, which will launch on Sony Entertainment Television on October 6th, at the 10 PM slot from Monday to Thursday.

But what is interesting is the striking similarity between the concept of the two shows. According to our source, "Bairi Piya's protagonist Amoli will have to make a decision that will force her to choose between morality and survival. Similarly, in Bayttab… the eldest sister Kanchan and middle sister Shamoli will also be made to choose between morality and survival."

The source further adds, "Ekta, for a very long time was comfortable doing shows that belonged to the saas-bahu genre. Only when the situation became such that saas-bahu shows started getting heavily panned and other concepts hogged the ratings, did Ekta change the format of shows that were churned out of Balaji Telefilms."

So this brings up the question. Will Ekta now make the 'Morality versus Survival' concept her forte? Says our source, "Even her next show Pyaar Ka Bandhan, on Sony which launches on 7th October at the 10.30 PM slot deals with a mother giving up her four children due to utter poverty. Here again she repeats the concept of a vulnerable female giving in to the pressures of poverty, just so that her children can survive."

We just wonder, when people get tired of this, what will Ekta's next formula be…

Reporter and Author: Susan Jose

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Comments (21)

nightwalker @nightwalker

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WELL AS FAR I KNOW AND HAVE SEEN, IN PYAR KABANDHAN THE MOTHER GIVES UP THE KIDS NOT COS SHE IS POOR BUT COS SHE HAS GOT CANCCER AND SHE IS GOING TO DIE SOON.SO PLS GET THE FACTS RIGHT!

15 years ago

Esaba or Lamia..u cud call me anything u want:) @Lamia17

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I love all her shows...no matter what happened in the end..she made some of the most amazing shows of TV..cant wait for her new serials!=)

15 years ago

armaanlover_7 @armaanlover_7

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I think she left the letter 'K' and hold 'B'.Her new shows starts with "B".Beri piya,beytaab dil ke tammanna hai,Bandini etc...

15 years ago

ejaz_lover @ejaz_lover

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Just wanna say, I love her shows! She is the trend setter and no matter how much crap she shows in her shows, they are THE BEST!
Looking forward to her new show. All the best :)

15 years ago

catch-22 @wonkyfaint

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I agree Tabassum. Her shows are just plain boring now.

15 years ago

Imran @-Imu.M-

+ 5

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@ Nikita_88
who says she isn't moving with time, I think she was, and her first show was Kitani Mohabbat Hai and A bit of Bandini and now she is setting a Trend which will be liked even more !

15 years ago

Nikita @nikita_88

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@Imran Totally agree with you!

Well at least she is moving with the time, but if she wants a soap to include loads of charaters who don't interelate!

15 years ago

Sana A Sarwar @abd_20

+ 2

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i mean if she is trying other kind of concepts and present it wisely and maintain her characters and actors in place i think it will work. i hope she doesn't go wrong after the mishaps earlier shows

15 years ago

chandani @Chandani02cr

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It's easy to say but very hard to survive in this competitive industries and I think Ekta is doing a marvelous job entertaining us.

Keep up the good work, she looks gorgious with her Dad.

15 years ago