Ekta Kapoor REVEALS the reason behind promoting her TV actors

TV czarina Ekta Kapoor says one of the reasons why she explored the digital space with video streaming service ALT Balaji was that the small screen was not appreciating the actors with urban sensibilities.

Ekta, who was present on Friday for the trailer launch of ALT Balaji's web show "Bose:Dead/Alive" was asked to share her thoughts about digital space and introducing her soap actors and actress to the platform.

"We are doing a new show with Rajiv Khandelwal and there are tonnes of other big names coming. I would love to rejoin with my actors, but the issue is television has become very mass, and actors with urban sensibilities weren't being appreciated on television, so we were waiting for medium where we could do short format shows with them," said Ekta.

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