Bollywood's influence on fashion: From screen to street

Bollywood has always been more than just a source of entertainment in India; it’s a cultural phenomenon that shapes trends, especially in fashion. From the iconic sarees worn by leading ladies to the trendy outfits sported by heroes, Bollywood has had a significant impact on how we dress. Whether it's a glamorous red-carpet look or everyday street style, the influence of Bollywood on fashion is undeniable.

The Saree Revolution: Rekha and Sridevi

Let’s start with the saree, a garment that has been part of Indian culture for centuries. However, it was Bollywood that gave it a modern twist. Think about Rekha, the evergreen diva who turned the simple saree into a symbol of timeless elegance. Her shimmering Kanjeevaram sarees, often paired with bold jewelry, became the go-to look for women wanting to channel grace and sophistication.

Then there's Sridevi in the 1989 film Chandni. Her white chiffon sarees became so iconic that they redefined bridal wear, with many brides opting for the “Chandni look” over traditional red sarees. Suddenly, white wasn’t just a color of mourning but a symbol of purity and romance, thanks to Sridevi and Bollywood.

Mini Skirts and the ‘Cool’ Factor

In the late 1990s, Kuch Kuch Hota Hai (1998) brought a fresh wave of Western fashion to Indian audiences. Kajol's character, Anjali, swapped her tomboyish tracksuits for trendy mini skirts and spaghetti tops, showing a transformation that resonated with young women across the country. The film also made sporty tracksuits and headbands, as seen on Shah Rukh Khan's character, Rahul, a staple in college wardrobes. This movie made Western wear "cool" in a way that hadn’t been done before, blending Indian and Western elements to create something uniquely Bollywood.

Sheer Kurtas and Madhuri's Charm

Madhuri Dixit’s fashion in the 90s was nothing short of iconic, and her wardrobe choices in Yash Chopra's films, especially Dil To Pagal Hai, became a major influence on fashion trends at the time. Madhuri's outfits, ranging from delicate lace and sheer kurtas to flowing chiffons, were the epitome of elegance, but they were also notoriously challenging to create and tailor. Yash Chopra, known for his deep fascination with fabric and his masterful use of color, was deeply involved in every aspect of the design process. He was meticulous about the details, insisting on numerous trials and fittings to ensure that each outfit was perfect. During this period, Madhuri became a fashion icon. Her looks were widely imitated, with women flocking to tailors and boutiques, eager to replicate her style. 

Bringing Back The Harrams

Kareena Kapoor’s character, Geet, in Jab We Met became an instant fashion icon. Her vibrant, mix-and-match style, including the famous long t-shirts paired with Patiala salwars and harrams resonated with young women across India. This casual yet stylish look became incredibly popular, especially in colleges and among teenagers, as it was both comfortable and trendy. Shops began selling ready-made “Geet” outfits, and the Patiala salwar made a strong comeback as everyday wear.

The ‘Boyfriend’ Look from Kal Ho Naa Ho

Preity Zinta’s casual, everyday fashion in Kal Ho Naa Ho introduced the “boyfriend” look to a wider audience. Her use of oversized shirts, especially the famous white shirt paired with jeans, became a staple for many women seeking a comfortable yet stylish look. The trend of wearing boyfriend jeans, oversized shirts, and chunky sneakers gained traction, particularly among young women aiming for a laid-back, urban vibe.

Alia Bhatt’s ‘Shanaya’ in Student of the Year

Alia Bhatt’s debut in Student of the Year made waves not just for her acting but also for her fashion sense. Her character, Shanaya, was the epitome of a modern, stylish college girl, with outfits ranging from chic mini skirts to glamorous evening gowns. The film popularized high-end fashion among teenagers and young adults, with many aspiring to emulate her on-screen style for parties, college events, and casual outings.

Priyanka Chopra’s shimmering gold saree in the song “Desi Girl” from Dostana became an instant classic. This look popularized the trend of wearing sarees in a more modern and glamorous way, making them a hot choice for cocktail parties, weddings, and red-carpet events. The song and Priyanka’s look reaffirmed the saree’s place as a sexy yet sophisticated garment in contemporary fashion.

Real-Life Influence: From Red Carpets to Street Style

The Bollywood effect isn’t just confined to special occasions; it trickles down to everyday street style. Bollywood stars are often spotted in the latest designer wear at airports, gym sessions, or even casual outings, setting trends that fans are eager to follow. Alia Bhatt’s casual yet chic airport looks, featuring oversized sweatshirts and ripped jeans, have become the go-to style for young women on the go. Similarly, Deepika Padukone’s elegant but simple choices, like a crisp white shirt paired with blue jeans, have made classic looks fashionable again.

From the big screen to the streets, what Bollywood stars wear often becomes the next big thing in fashion. Whether it’s a traditional saree, a Western-inspired outfit, or a daring fashion statement, Bollywood continues to be the trendsetter in the world of Indian fashion. So next time you pick out an outfit, take a moment to think about how much Bollywood might have influenced your choice.