Avinash Mukherjee on avoiding to indulge in social media too much

Over the past few months, we have witnessed several actors coming forward to talk about the pressures and perils of social media and how it is saddening to know how some casting decisions are made on the popularity of the same. However, actor Avinash Mukherjee, who is best known for his roles in shows like Balika Vadhu and Sasural Simar Ka 2 opened up on how it is necessary to draw a line on social media and how he doesn't indulge in the pressure.

Talking about it with ETimes TV, Mukherjee said, “Social media has been helpful for many actors to get work during the pandemic but I feel it isn’t a pivotal criterion for TV actors. The fanbase of television is very different than that of OTT. Having a certain number of followers is an important aspect when it comes to reality shows, online commercials, brand marketing and looking at doing digital content but not for someone who has been working in the TV industry as their audience is not necessarily the ones who are glued to the online world."

He added, “Social media is a great tool to get work and to keep in touch with your fans but I’m a very private and reserved person. So when it comes to social media I have drawn my limits. I’m not there 24*7 and give out only limited information.”

Man actors have further talked about these days, it is important to have a backup plan. When asked about it, Mukherjee said, “While I don’t believe in having backup plans, I certainly believe in having alternative income sources. Most forms of arts can give you emotional stimulation but that doesn’t always guarantee financial stability. There’s no harm in working towards leading a comfortable life that allows you to fulfill your needs. I’m fortunate that along with acting I was able to write my first short film which is being appreciated by all. It’s surreal to see that your work is being appreciated by all.”

Apart from currently starring in Sasural Simar Ka 2. Mukherjee was last seen in Shakti... Astitva Ke Ehsaas Kii.

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