SRK fails to replicate Rakhi's success for Imagine

Indiantelevision.com Team

(9 February 2011 9:45 pm)

MUMBAI: A Bollywood actress once said that "Shah Rukh Khan and sex sells". On television, however, the Badshah of Bollywood could not attract audiences that sex symbol Rakhi Sawant managed to collect during her Swayamvar on Imagine TV.

The SRK hosted reality show, Zor Ka Jhatka – Total Wipeout, on Imagine TV won debut ratings of 2.61 TVR on 1 February. Produced by Endemol India, the show managed a peak TVR of 2.9 on 3 February and a low of 2.4 on 4 February.

As per Tam, the first week average of the show was 2.6 TVR, still highest for the channel. It also helped Imagine TV add 20 GRPs to its kitty to hit a century (100 gross rating points) in the week ended 5 February.

However, Zor Ka Jhataka, the biggest property of the channel so far as it had SRK as anchor, scored well below Rakhi Ka Swayamvar, which opened with a 4.1 TVR and averaged 2.7 TVR in its initial week.

Zor Ka Jhataka, however, did cause some disruptions to parallel shows running on Colors and Sony Entertainment Television (Set). Colors' shows Phulwa (9 pm) and Muktibandhan (9.30 pm) saw their average ratings fall to 2.7 and 2.2 TVR from 2.9 and 2.7 TVR respectively during the week.

Meanwhile, for Set, Jhalak Dikhla Jaa's average fell from a 3.2 TVR to a 2.9 TVR in the week (the show airs on Monday-Tuesday). Also, Maa Exchange (Wednesday-Thursday) saw a drop to 1 TVR, from 1.2 TVR.

A peep into the other Hindi general entertainment channels: Colors added 26 GRPs to its kitty to end the week with 265 GRPs. The jump was greatly helped by the two-time telecast of Hindi movie Dabangg (on Sunday, 30 January, and Saturday, 5 February). The movie clocked a 4.7 and 4.8 TVR on these respective days.

Star Plus lost 11 GRPs in the week (17 in the weekend primetime programming, but offset by increase in weekdays) to end at 327 GRPs.

Zee TV added 24 GRPs with the help of Zee Cine Awards, which clocked a 4.5 TVR for the channel. The channel ended the week with 250 GRPs.

Sony was the biggest loser in the week. It shed 24 GRPs, to collect 154 GRPs in total. The sister channel Sab is now breathing down its neck with a gap of just two GRPs. Sab, the family comedy channel, added 14 GRPs, aided with the launch of the new show Mrs Tendulkar (2.2 TVR), to end the week with 152 GRPs.

Meanwhile, Star One was stable at 35 GRPs. Sahara One slipped further to close the week with 28 GRPs, down from 36 GRPs.