HT : K-drama to K-pop: Is India finally warming up to the Korean wave?

Meanwhile, the Korean Cultural Centre in India (KCCI) a wing of the south Korean embassy has been diligently mapping the popularity of K-dramas in the country. Last year, it found that Korean period drama Hur Jun was broadcast on DD Bharti from January 13, 2014, to October 29, 2014, to receive viewer ratings of 34,164,000. Fast-forward to 2017, the total ratings for Descendants of the Sun aired from February 8 to March 1 jumped to 55,920,000.