Originally posted by: Sera-high123
No regular audience of ITV likes a negative lead, but they are needed to move the story forward. Although Ruhi is not at the level of Pakhi, she was extremely hated both onscreen and offscreen and still was very much a part of that show and the one of the important reason for TRPs. Ruhi does not get even half the hate that Pakhi used to get.
Also, nobody wants to watch a happy family and a happy female lead. Anupama cries in every episode and has hardly ever been happy in her life, yet the show is No. 1. Her own children do not love her. So, this idea that the audience wants to watch a happy FL with a happy family is simply not true. A female lead crying and worrying gives them TRPs—it was the same when Ekta's shows used to rule, and it's the same now too.
@bold: This is not true. If DKP or the channel wants, they can end the generation in two weeks or a month and start a new generation with a new story. Everyone in ITV is replaceable. The TRP audience accepted Shivangi, Pranali, and Samriddhi; they will accept the FL of the new generation too.
Ghum did not end because the male lead's family was toxic and the TRP audience (the only thing that matters) did not like it. In fact, that show and the pairing with Shakit were the No. 1 couple and consistently No. 2 in TRP charts, even reaching No. 1 for a month. It ended because they could not afford the ML.
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