&TV gets off to flying start - Page 2

This is for the first time that a GEC as new as &TV has opened at 90,612 GVTs creating waves in the Hindi GEC space. The high octane flagship shows saw both critics and audiences appreciating the progressive and relatable content of the channel.

Be it &TV's flagship show hosted by Shah Rukh Khan, India Poochega - Sabse Shaana Kaun? or the strong fiction line up with shows like Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and the weekend offering with Killerr Karaoke and Tujhse Naaraaz Nahi Zindagi; the programming seems to have struck a chord with the audience.

While new GEC's that had launched in 2014 and 2015 are performing miserably -

Sony Pal recorded a gross viewership of 38 GTVM with a relative share of 1.50%

Zindagi was at 22 GTVM and a relative share of 0.87%

Epic recorded a gross viewership of 8.2 GTVM