| It's impossible to ignore Reema. First we saw her in the Lux Haute Pink advertisement, stepping out of a jazzy helicopter, her hair windblown and that perfect smile intact. Then she pulled on a pair of jeans and a cowboy hat for Ali Zafar as she grooved with some fantastic moves in the "Dekha" video. And now, one just can't get over her latest appearance, as she is seen singing "Yeh Ghar Aap Ka Hua" on cable channels. She's such a natural when she's on her feet and she looks smashing. It has intrigued everyone in watching the video from start to end, looking for credits or some kind of explanation as to what she's up to now? Footloose and fancy, has the 'new' Reema taken up singing or has she been cast in some new singer's video? | | The answer is neither. Yeh Ghar Aap Ka Hua is a new game show, which kicks off next week, and Reema is hosting. In this show contestants get to spend time with Reema in the house and play for it, one room at a time. At the end, the winner wins the fully furnished house worth millions of rupees. All over eager, aspiring contestants (who are majority men) should be warned that the lovely star, however, does NOT come with the deal. | Reema is reinventing herself, and in a fabulous way. She seems to have replaced her lungi kurtas for designer gowns and considering the rage television is becoming, that's the best decision she could have made. So many film stars these days are considering TV shows an ideal platform to promote their films; Amitabh Bachchan and Shahrukh Khan agreeing to do Kaun Banega Crorepati is the best example. It's not like they needed the extra work, but if were coming to then with fabulous perks, then why not?
| Since films have been on a decline in Pakistan and cable TV has so much more to offer, it's no wonder then that Reema and others from her cinema world are stepping into it to plug themselves back into the lives of their fans. And judging by the popularity of their shows - Veena Malik on Hum Sab Umeed Se Hain is a hit - they are doing brilliantly. The golden screen lost its glitter a long time ago in Pakistan and while TV was considered the poor man's domain all over the world, it was always the most powerful medium in Pakistan. | It had the popularity, the stars, the music and the glamour. When Ankahi was playing on television, Javed Sheikh and Shakeel were bigger heart throbs nationwide, than any local movie actor. Except for Shan and Sultan Rahi, who were the heart throbs in the eighties? The cycle came full circle when a television director, Shoaib Mansoor, became the saviour of films in Pakistan when he released Khuda Key Liye. The relationship between television and movie stars works equally well for both, and it delights the masses. Could one hope for anything better? | | |
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