One other thing I want to point out is that Alia's flops have never been just mere flops. Her flops have always been so disastrous and colossal that they literally impacted the industry for the worse.
Brahmastra has taken down PapaJo's empire. He is begging people to buy shares because he needs the money.
Before Brahmastra, there was Kalank. KJo wanted his next directorial to be Takht, an epic period film. Kalank was such a massive disaster that KJo had to cancel Takht, which coincidentally also featured Alia in the cast. Her one movie brought down another one also meant to star her and actual A-Listers. Sensing a pattern here since Brahmastra's failure means its sequel was also shelved.
And let's not even get started on Sadak 2 which will forever grace the Guinness Book of World Records as the most disliked film trailer of all time on YouTube. That is the only record Alia has ever genuinely broken, with no PR necessary.
I'm not even going to get started on how it's well documented that her BO records for Raazi were heavily inflated because KJo wanted to promote her as the only female star that can headline her own movie...which we are actually seeing now with Shraddha. No PR backing her up though so this is a genuine hit. The state of the industry has gotten so bad because of KJo and Alia's antics that now actors have to regularly comment on when their films are genuinely accepted by the public to become real blockbusters. Ameesha Patel called Gadar 2 "Hindustan ki asli blockbuster."
https://www.hindustantimes.com/entertainment/bollywood/sunny-deol-ameesha-patel-celebrate-1-year-of-gadar-2-box-office-tsunami-hindustan-ki-asli-blockbuster-101723370163058.html
Parineeti said Chamkila "is not a PR hit; it is not a fake hit. It has been a film that is actually liked by people."
https://www.koimoi.com/bollywood-news/parineeti-chopra-claims-amar-singh-chamkila-wasnt-a-fake-pr-hit-it-has-been-a-film-thats-actually-liked/
This distinction of fake PR hit vs real hit is also thanks to Alia so another thing she has done to the industry because her flops weren't bad enough, her "hits" were never clean hits and always made-up. Now we can't even trust the numbers we get from the industry anymore because of her and her benefactor.
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