Tu bhetashi navyane,new as show on sony marathi - Page 4

Originally posted by: HalleNJ

Sony’s promotion isn’t consistent. They don’t have weekly promo nor any strategic plan.

Now they are shifting Shani (currently 9.30pm) to 6pm slot. Bayo (8.30pm show) and Nivedita Mazi Tai will be aired for 45 minutes for a week. 

next week when this new show is launched, Nivedita Mazi Tai will be moved to 9.30pm. I’m following NMT, even the actors are confused how to promote the show due to the constant time changing.

Thatswhy they are promoting so much.by going personally and through social media.

Offcourse As it has bhave in lead ,first few epi may have additional viewers than sony marathi regular viewers,.

After that ,no idea.

Although channel is not frequently showing this serial promos,bt through social media ,lot of promotion is going on.Yesterday,there was press conference regarding this serial.

Now lets see ,how this show is received.

My guess is ,for some days ,it may come within top 10 shows.

Originally posted by: RPRRR42

Although channel is not frequently showing this serial promos,bt through social media ,lot of promotion is going on.Yesterday,there was press conference regarding this serial.

Now lets see ,how this show is received.

My guess is ,for some days ,it may come within top 10 shows.

The channel (Sonymarathi) has a low reach in U+R (Urban + Rural) rating. However it is doing so much better in U 15+ rating these days, so I guess the show may have a great launching for the channel in urban rating but will not be able to sustain in a long run. Also the data shared by media pages only covers U+R so for sure u may not see it in top 20 even. 

Actually Star Pravah rating is greater because of rural audience, Zee is capturing urban audience with its new launches. Colors and Sun Marathi capturing more rural audience. Why this matters - it's because Advertisers refer to urban rating and not U+R.