Hype for The Archies is as high as big-budget theatrical films ?

https://www.bollywoodhungama.com/news/features/ott-films-rival-theatrical-releases-hype-archies-high-big-budget-theatrical-flick-feel-experts-excitement-level-going-rise-every-passing-wee/

Itna hype hai ki PR article se pata karna padd raha hai

Maybe they mean amongst the staff at Mannat and Jalsa

Honestly, their weird styling and wigs are putting me off. If that wasn't there, I would have tried watching.