Guys Is this the hope of having change in itv content and trp ratings
If smart set top box is put on then trp can demolish people can watch whatever they want and start the trend of finite series
It can improve content as it is written whatever time we want like web tv quality can improve
Also will it affect TRAI system then we get youth shows in majority and zee josh, star one and colors bold
Also there is a chance itv can turn premium and star plus changes to star prime, zee tv stop showing regressive contents, colors stop airing tell
https://www.indiantelevision.com/iworld/over-the-top-services/ott-video-can-bring-about-cord-cutting-in-india-sooner-than-expected-190906
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